Digital
“At Art-E we’ve believed in the most cliched yet the most simple strategy”: Rohit Sakunia
Mumbai: Art-E Media Tech is a full-service truly integrated marketing and technology agency aimed at nurturing digital marketing and advocacy of brands in India and across borders.With a strong presence across key metropolitan hubs including Delhi, Mumbai, Bengaluru, and Dubai, Art-E Media Tech boasts a comprehensive network that allows them to cater to clients nationwide. This reach ensures that brands from various industries and sectors can leverage Art-E’s expertise and resources to enhance their digital presence and achieve their marketing objectives.
Art-E Media Tech offers a diverse range of services tailored to meet the unique needs and goals of each client. From social media management and video production to performance marketing, branding, design, influencer partnerships, and tech services, Art-E provides a holistic suite of solutions designed to drive engagement, foster brand loyalty, and ultimately, generate measurable results.
Indiantelevision.com caught up with Art-E founder director Rohit Sakunia where he shared invaluable insights into the ethos and achievements of Art-E, offering a glimpse into what sets the agency apart in the dynamic world of digital marketing and technology.
Edited excerpts
On the journey of Art-E Media Tech so far
We’ve been in business for the last 5-years. From starting with one resource and 5-partners to now plus 100-members and a 10M business is a journey we are all surprised and proud of. We are now present in 4-Indian cities and are soon opening our first international office in the GCC region. We work with a diverse range of clients across the spectrum of Mobility, Consumer Durables, FMCG and Big Tech. There was a time during the pandemic when we were like all others a little apprehensive of growth, but not only did we survive that, Covid made us even stronger.
On an impressive clientele including Hathi Mustard Oil, Bosch, TCL, Flipkart, and others
At Art-E Media, our core focus lies in fostering enduring partnerships with our clients, founded on transparency, collaboration, and delivering outstanding outcomes. Our approach begins with a thorough understanding of each client’s unique needs and objectives. We invest time in comprehending their vision, challenges, and goals, tailoring our services accordingly. Working closely with clients, we develop customized strategies aligned with their brand identity and target audience. On top of it we also ensure we are available to their needs on a regular basis at hours where there is a need.
Furthermore, we believe in the power of regular client engagement. Our monthly physical meetings offer invaluable opportunities to deepen connections, gain insights into evolving needs, and strategize collaboratively for the future. By prioritizing personal relationships and demonstrating unwavering dedication to client success, we build enduring trust and confidence in our services.
On specific services and offerings do you provide to the clients
As a full-service integrated agency, we offer a comprehensive suite of services tailored to diverse industries like mobility, consumer durables, and e-commerce. Our offerings include strategic planning, brand development, creative services, digital marketing, website development, e-commerce solutions, data analytics, and public relations.
For mobility industries, we focus on enhancing brand visibility and user engagement through targeted digital marketing campaigns, programs that suit the TG and properties that scale awareness.
For consumer durables, we emphasize brand identity and reputation management through creative content and strategic PR efforts.
For e-commerce, we specialize in creating seamless online shopping experiences, implementing effective digital marketing strategies, and leveraging data analytics to drive sales and revenue.
Overall, our client-centric approach ensures that we deliver tailored solutions to meet the unique needs and challenges of each industry, driving measurable results and long-term success.
On scaling over 10 million dollars per financial year within just four years is a significant achievement
At Art-E we’ve believed in the most cliched yet the most simple strategy. That you take care of the work and the revenues will take care of itself. We’ve just taken care of our clients like one of our own. We’ve also taken care of our people and grown them faster than the industry and these two things have meant the business has taken care of itself. We are one of the fastest growing agencies with the lowest attrition rates.
On providing insights into Art-E’s approach to leveraging social media, video production, performance marketing, branding, design, influencer partnerships, and technology services to deliver comprehensive solutions for brands
As the founder of Art-E, I’m excited to share our approach to delivering comprehensive solutions for brands. At Art-E, we believe in harnessing the power of social media, video production, performance marketing, branding, design, influencer partnerships, and cutting-edge technology services.
Our team combines creativity with strategic thinking to craft engaging social media campaigns that resonate with audiences. Through expert video production, we bring brands to life with compelling visual storytelling.
In performance marketing, we leverage data-driven strategies to maximize ROI and drive measurable results. Our branding and design services ensure that brands stand out in a crowded marketplace, while influencer partnerships amplify brand reach and engagement.
Finally, our dedication to innovation means that we’re constantly exploring new technologies to stay ahead of the curve and deliver unparalleled solutions for our clients.
At Art-E, we’re committed to empowering brands with holistic strategies that drive growth and success in the digital age.
On new developments does Art-E have in the pipeline to further enhance its services and offerings in the digital marketing and technology space
This is an interesting question that always gets us exciting. What’s New? What’s Next? This is how our current focus looks like
● Original Content up for grabs: Creating content on moments/topicality/issues/current affairs that is relevant to that aspect and can be used by any brand. For example, we recently created an anthem, “Aayega teesra” for the Indian Cricket Team during the ICC ODI World Cup 2023, which got the attention of a lot of brands to collaborate with or even purchase the entire IP. Here is the link for the anthem for reference:
● Changing the way we look at building brands: Most agencies focus on solving a marketing problem or a campaign problem. We are working with brands to provide solution for their business problems and how those could be solved. For example: A brand was struggling with a business problem, which was they could not get users to register for their warranty. With help of technology and BTL communication, we provided them with a solution to have their purchasers register for warranty. This helped enhance the overall experience of the customer with the brand and made their after sale services more effective.
● AI with logic: Everyone is going after AI for writing copies and creating visuals/videos and few of them are able to add a story line to it as well and not just making it look cool. That’s become hygiene for us. We are now integrating and providing solutions with AI in technology and content as well while connecting them with the media promotions. This is helping in giving the users a way more personalised experience with the brand. We are sooner launching AI in one of the largest ecommerce portals we’ve built grounds up for one of our clients.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
