Brands
ASUS brings Gal Gadot to India for new range of products
MUMBAI: ASUS India has decided to collaborate with Gal Gadot to promote its latest series of laptops and All-in-One PC. Sharing a joint passion for creativity and inspiring others to find theirs, Gal embodies ASUS’ core values to unleash the creative power within.
The partnership comes as ASUS reveals the latest in its flagship laptop series, the ZenBook Series new ZenBook Pro, as well as the refreshed range of VivoBook and all-in-one PC. The new ZenBook Pro, being showcased at Computex, is the first ASUS device to showcase its new innovative ScreenPad feature, turning the touch pad into a fully functioning display with adaptive design, and providing users a smarter way to interact with their laptop to offer the ultimate performance.
The concept behind the video is to showcase the path of creators today. From the days when creators just had a paintbrush to create art to now when they have technology at their disposal to create the incredible.Check out how Gadot uses the ScreenPad in the video to show what technology can help create.
Working with Gadot, ASUS hopes to inspire people across the globe to showcase that everyone can use technology to create. With the ErgoLift design making for better typing experience, the fine craftsmanship and adaptive design of the ScreenPad, ASUS provides a range of innovation enabling users to create what they know they are able to achieve. The high-performance processor equipped inside also supports people’s full creativity. In addition, the VivoBook, an exciting creation itself for young creators, features bold color-blocking designs, with five vibrant color options and several textured finishes.
“People used to think you had to be super techy or geeky to get the most out of technology, but the truth is everyone can use technology to create,” says Gadot. “ASUS’ new ZenBook Pro with ScreenPad empowers boundless creativity, so I’m thrilled to be working with a brand that helps unleash the creativity I know is within us all.”
ASUS Corporate Vice President Eric Chen says that like Gal, they believe everyone can pursue their own incredible. It just takes the right technology to unleash one’s creative power.
ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 16,000 people worldwide and over 5,000 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,511 awards and earned approximately US$13 billion of revenue in 2017.
Intel corporation vice president of client computing group Chris Walker mentions that ASUS is their long-time partner committed to reimagining the PC and driving innovation in a way that allows people to tap into their most creative and productive selves.
Brands
MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
