Brands
Astrotalk champions mothers’ cause; launches ‘Bring Women back to Workforce’ initiative
Mumbai: Astrotalk, a spiritual tech startup taking astrology global, has launched its “Bring Women back to Workforce” initiative. The program aims to assist new mothers in rejoining the workforce, providing the means to restart their careers and financially empower them. With nearly 50 per cent female astrologers on the platform, Astrotalk recognizes the challenges women encounter including employer hesitation after a hiatus/break. Under this initiative, Astrotalk is extending its support to mothers aged 30-45 through free-of-cost training in Tarot and Astrological Sciences.
Motherhood can be a challenging phase for women while balancing responsibilities. Once women leave their careers or experience a decline in their professional trajectories, they also face hiring reluctance by employers. Astrotalk has launched this initiative to offer mothers an opportunity to restart their careers. Upon the completion of training and professional assessment, the company will hire these women full-time at a starting package of INR 5 Lakhs per annum. The training for the first batch of 500 women is already underway, and the company aims to train 5000 women by the end of 2024.
Astrotalk will conduct this training program for free, bearing the complete cost for mothers. With this initiative, Astrotalk addresses a crucial aspect often overlooked by many employers. Women between the ages of 30-45 years and 12th pass/graduates are eligible for the program. The company remains committed to employee welfare by providing competitive salaries and remote work flexibility. Every employee of Astrotalk holds ESOPs regardless of their designation and tenure.
Commenting on the initiative, Astrotalk founder and CEO Puneet Gupta said, ”With the majority of our astrologers being women, we delved deeper into exploring additional ways to assist women currently taking a career break. The most common pain point was mothers who had to opt out of their careers. With this initiative, we want to financially empower women while simultaneously helping them balance work and home responsibilities. We have always been a proponent for equal opportunity and this program reflects our principle of being a people-first company.”
Astrotalk is continuously expanding into international markets as well, including Canada, the US, NZ, EU, etc. and foresees 100 per cent growth in these areas. In India, the company plans to penetrate tier 2, and 3 cities and towards South India where astrology is prevalent.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
