MAM
Astral Poly Technik comes in as associate sponsor of IPL franchise ‘Gujarat Lions’
MUMBAI: IPL 2016’s newest entrant ‘Gujarat Lions’ have roped in Astral Poly Technik as their Associate sponsor. The new giants will be a team to reckon and will feature swashbuckling Indian and foreign players from the world of cricket.
With this association, Astral looks to boost its image and reach out to the cricket lovers of Gujarat. Astral has been a dominant force in the plumbing industry with its continuous novel and consumer-oriented services and is one of the premier Indian companies in the plumbing industry.
On partnering with Gujarat Lions for the 9th edition of the Vivo Indian Premier League (IPL), Astral Poly Technik Senior Business Development Manager Kairav Engineer said, “We are elated to be the Associate Sponsors for the Gujarat Lions franchise at this year’s IPL. The Gujarat Lions comprehend the significance of cricket in India and they believe, as we do, in the commitment and support that the sport requires. We are ready for a great head-start as the team debuts and hope that it is a great season for them.”
“We are happy to have Astral Poly Technik as our associate sponsor. The support of a Gujarati brand such as Astral makes our association with the state and the fans stronger. We are thrilled about the partnership and are sure that it will help both brands expand our reach across the country”, said Gujarat Lions owner and Intex Technologies Director Keshav Bansal
Gujarat Lions has world-renowned players like Dwayne Bravo, Ravindra Jadeja, and Brendon McCullum, among others and will be led by Suresh Raina.
The 9th edition of the Vivo Indian Premier League begins on 9 April in Mumbai. Gujarat Lions will play their first match against Kings XI Punjab at PCA Cricket Stadium, Mohali on 11 April.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
