MAM
Astral Poly Technik comes in as associate sponsor of IPL franchise ‘Gujarat Lions’
MUMBAI: IPL 2016’s newest entrant ‘Gujarat Lions’ have roped in Astral Poly Technik as their Associate sponsor. The new giants will be a team to reckon and will feature swashbuckling Indian and foreign players from the world of cricket.
With this association, Astral looks to boost its image and reach out to the cricket lovers of Gujarat. Astral has been a dominant force in the plumbing industry with its continuous novel and consumer-oriented services and is one of the premier Indian companies in the plumbing industry.
On partnering with Gujarat Lions for the 9th edition of the Vivo Indian Premier League (IPL), Astral Poly Technik Senior Business Development Manager Kairav Engineer said, “We are elated to be the Associate Sponsors for the Gujarat Lions franchise at this year’s IPL. The Gujarat Lions comprehend the significance of cricket in India and they believe, as we do, in the commitment and support that the sport requires. We are ready for a great head-start as the team debuts and hope that it is a great season for them.”
“We are happy to have Astral Poly Technik as our associate sponsor. The support of a Gujarati brand such as Astral makes our association with the state and the fans stronger. We are thrilled about the partnership and are sure that it will help both brands expand our reach across the country”, said Gujarat Lions owner and Intex Technologies Director Keshav Bansal
Gujarat Lions has world-renowned players like Dwayne Bravo, Ravindra Jadeja, and Brendon McCullum, among others and will be led by Suresh Raina.
The 9th edition of the Vivo Indian Premier League begins on 9 April in Mumbai. Gujarat Lions will play their first match against Kings XI Punjab at PCA Cricket Stadium, Mohali on 11 April.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
