Brands
Astral Pipes partners with five powerhouse teams for 2024 Indian Cricket League Season
Mumbai: Astral Pipes, manufacturer of innovative piping solutions, announces its strategic partnerships with five marquee teams in the upcoming 2024 season, commencing on 22 March 2024. These partnerships reflect Astral Pipes’ commitment to being a reliable brand, reflecting the reliability embodied by the five esteemed teams, with a vision to connect with diverse audiences across the nation.
Astral will serve as the Associate Partner for the five-time champions Mumbai Indians and Chennai Super Kings, as the Associate Partner for Gujarat Titans and Punjab Kings and as the official partner for Lucknow Super Giants. These collaborations underscore how Astral Pipes is leading the way in terms of branding and consumer engagement in India’s premier cricketing extravaganza.
As an associate of the title-winning franchises, Astral Pipes brings its legacy of reliability and trust to the forefront, aligning seamlessly with the brand’s positioning as ‘India’s Trusted Pipe Brand.’
Speaking about the partnerships, Astral Ltd executive director Kairav Engineer said, “We are thrilled to extend our association with these esteemed teams for the 2024 season. Cricket holds a special place in the hearts of millions of Indians, and these partnerships provide us with a unique platform to engage with our diverse target audience across the country. At its core, Astral is a dynamic and reliable brand, and we wanted these attributes to be reflected in our associations and partnerships.”
Astral Pipes’ collaboration with these teams not only amplifies its brand presence but also facilitates deeper engagement with fans from different regions and demographics. Astral Pipes aims to strengthen its bond with consumers and reinforce its position as a brand synonymous with trust and quality.
Brands
Aman Gupta’s OFF/BEAT secures Rs 100 crore seed funding round
Bessemer backs new venture betting on AI and India’s digital shift
MUMBAI: Aman Gupta has raised Rs 100 crore in seed funding for his new venture OFF/BEAT, with Bessemer Venture Partners leading the round as it bets on a new wave of AI-led, consumer-first businesses in India.
The funding marks an early but significant push for OFF/BEAT, which is positioned to tap into a rapidly evolving market shaped by a digitally native generation and advances in artificial intelligence. The venture aims to build at the intersection of culture and technology, where brand identity and innovation increasingly go hand in hand.
Gupta, best known for co-founding boAt and scaling it into a Rs 3,000 crore-plus business, is now looking to apply those learnings to a new playbook. His focus this time is not just on building a consumer brand, but on leveraging AI and global networks to accelerate growth.
OFF/BEAT founder Aman Gupta said, “Having built from scratch before, I know what capital can do and what it cannot. This time, I was looking for partners with a global perspective who can help me leverage technology and AI, because that is where the future lies. Bessemer’s track record with companies like Anthropic, Shopify, Canva and LinkedIn says it all.”
The choice of investor reflects that ambition. Bessemer Venture Partners has backed global technology players such as Anthropic, Shopify, Canva and LinkedIn, bringing not just capital but strategic support and global reach.
Bessemer Venture Partners partner Anant Vidur Puri said, “We back founders who see around corners. Aman saw how a new India would come to think about aspiration, identity and quality, and built boAt as proof. He is now applying that same instinct to a market being reshaped by AI and by a generation with entirely new expectations.”
The investment comes at a time when India’s startup ecosystem is being reshaped by both consumer behaviour and technological disruption. Founders are increasingly expected to understand not just products, but the cultural shifts that drive adoption.
For OFF/BEAT, the journey is just beginning, but the signal is clear. In a market where attention is fleeting and expectations are rising, building something truly distinctive may be the only way to stay on beat.
