Brands
ASSOCHAM & Videocon pledge GST summit across 200 towns
MUMBAI: In a view to generate awareness and educate retail partners around GST implications, ASSOCHAM and the leading Consumer Electronics and Home Appliances Company, Videocon, organized the first-of-its-kind GST Summit for traders. The daylong ASSOCHAM Videocon GST Summit for traders witnessed deep discussions around GST, addressing retailers’ queries, and offering them a clearer understanding of the GST concept.
The seminar was inaugurated by the chief guest Arjun Ram Meghwal, Minister of State for Finance, Ministry of Finance. The Seminar was also addressed by R. N Dhoot, Member of Parliament and Manish Sharma, President, CEAMA.
Being the most pro-active Chamber of Commerce, ASSOCHAM has taken a step towards imparting knowledge on immediate as well as far reaching impact of GST on the businesses through the ASSOCHAM Videocon GST Summit. Emerging as the fountainhead of Knowledge for Indian industry, ASSOCHAM has always worked towards creating a conducive environment for India business to compete globally.
Congratulating on organising the GST Summit and taking it to over 200 districts, Meghwal said, “GST will be beneficial in promoting level playing field and giving an overall boost to supply. In the context of traders, GST will bring down logistics costs massively and bring us at par with the developed nations. It will also simplify filling returns. With India’s biggest tax reforms of the 21st century, the country will be known for its leadership, and the year 2017 will be marked for bringing wholesome economic betterment. While there is an opportunity there is also a need to generate awareness and such seminars are the need of the hour. As a representative of the Government, I promise that businesses will be simplified including the MSMEs. With GST, India will rise up to paying taxes than evasion.”
Dhoot said, “Announcement of GST in the country has been a revolutionary step. Not only will it lead to lower tax burden on several commodities, but will also bring ease of doing businesses in the country. I congratulate ASSOCHAM and Videocon to take this initiative and address retailer queries related to implementation of GST.”
Sandeep Jajodia, President ASSOCHAM, said, “It’s a nationwide observation that in general, the trade (mostly MSMEs) are not in line with knowledge with GST. Therefore, ASSOCHAM & Videocon have embarked upon the process of training and awareness of GST in a big way, which will be of paramount importance in the smooth roll-out of GST. As the contours of GST law are more or less known, the purpose of such programs is to sensitize the trade across India to make them aware of the salient features of GST.”
C. M Singh, COO Videocon, said, “We plan to hold more than 200 of such seminars to raise GST awareness across the country. Videocon has always taken initiatives to ensure industry growth and welfare. Through these GST Summits, Videocon will try to ensure that all queries of consumer electronic traders with regards to GST implementation are resolved and they are GST ready. Videocon is happy to contribute in its small way in the smooth implementation of GST.”
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
