MAM
Assembly Global appoints Vivekanand Kini as regional director APAC
MUMBAI: From Yahoo to Hungama, from HP to Akzonobel and now, the Assembly hall. Vivekanand Kini has joined Assembly Global as regional director for client experience, a move that marks the next chapter in a 15-year-plus career spent shaping digital journeys for some of the world’s biggest brands.
Kini, who steps into the role this September, brings 18 years of experience across digital marketing, e-commerce, and client strategy, including 8 plus years in leadership positions. Most recently, he was regional head of digital & e-commerce at Akzonobel (2022–2025), where he spearheaded digital growth across Asia. Before that, he helmed HP’s digital marketing for over six years (2016–2022), leading campaigns and customer experience initiatives out of Gurgaon.
His career foundation was laid at agencies and media firms: Havas Media (2013–2016) as associate director for media, Saatchi & Saatchi (2012–2013) as senior manager for client servicing, and Yahoo (2011) where he drove online media spends in retail. He began his digital journey at Hungama (2010–2011), managing brand solutions for marquee clients such as 7UP, Bacardi, LG, and Maruti Suzuki.
At Assembly Global, Kini will be tasked with deepening client relationships, scaling regional strategies, and ensuring Assembly’s philosophy of Showup, Makechange, and Winwell translates into measurable client success. His portfolio of skills spans Adobe experience manager, marketing mix modelling, conversion optimisation, growth marketing, customer insight, and media trends expertise Assembly hopes will fortify its client-first positioning in Asia.
Kini described the new role as a “perfect fit” for his passion for partnership and impact: “Mobility, technology and customer behaviour are evolving rapidly. This is an opportunity to reimagine client experience at scale, powered by both empathy and innovation.”
For Assembly, a company known for its digital-first, culture-driven marketing approach, Kini’s appointment comes as it doubles down on APAC expansion and builds on its strong momentum with global clients.
Looks like Assembly has found its newest building block and Kini is ready to cement lasting partnerships.
MAM
Liqvd Asia wins Woodland digital mandate
Agency to handle social, influencers and storytelling for outdoor lifestyle brand.
MUMBAI: Liqvd Asia just laced up for the long trail because when Woodland wants to trek deeper into digital, it picks a partner that knows how to make every step count. Liqvd Asia, the digital-first marketing agency known for fusing creativity with performance, has been awarded the digital communications mandate for Woodland, adding another marquee lifestyle brand to its growing portfolio.
Under the partnership, Liqvd Asia will lead Woodland’s social media management, influencer collaborations, brand storytelling, platform-first content strategies, campaign narratives and community engagement initiatives. The focus is on strengthening the brand’s digital presence and deepening connections with younger, digitally native audiences while staying true to Woodland’s legacy of rugged outdoor footwear and apparel.
Woodland, head of digital marketing Nikita Malhotra Singh said, “Woodland is more than a brand; it’s a community of explorers and adventurers. We are thrilled to partner with Liqvd Asia to tell our story in more dynamic and interactive ways.”
Liqvd Asia, founder & managing director Arnab Mitra added, “Woodland is a brand with strong emotional recall in India, built on adventure, durability and authenticity. We’re excited to translate that legacy into digital conversations that feel current, engaging and culturally relevant.”
Liqvd Asia business head Monish Sanghavi noted, “With a brand like Woodland, the focus goes beyond managing platforms to shaping how the brand shows up in the digital world. We look forward to building a strong, consistent narrative that deepens connect with loyal consumers and younger audiences alike.”
The mandate comes as Woodland continues to evolve in an increasingly digital landscape, aiming to blend its decades-old recall with fresh, interactive storytelling across social platforms and creator ecosystems.
In a market where heritage brands must keep pace with scroll-speed audiences, Liqvd Asia isn’t just handling Woodland’s digital, it’s helping the brand trek from dusty trails to trending feeds, one authentic post at a time.
