MAM
ASN joins hand with SportzPower for South Asian region
MUMBAI: ASN (formerly Asia Sponsorship News) has entered into a strategic business partnership with SportzPower for the South Asian market, which includes Pakistan, Sri Lanka, Bangladesh and India.
ASN is an independent intelligence service for non-traditional media that has been tracking and analysing over 10,000 ‘sponsorship’ deals for almost a decade over a varied fields including sports, branded content, native advertising, movie partnerships and celebrity endorsements.
Shedding light upon what this alliance means for India, ASN founder and CEO Ben Heyhoe Flint says, “Our data shows India as the second biggest market for sponsorship and branded content in Asia, next to China, so our partnership with Sportz Network Pvt Ltd is pivotal in enabling us to get under the skin of this enormous marketplace. With them, we look forward to unlocking even more insights into this seemingly complex trading environment.”
This is backed by the fact that ASN’s India Index, ASN’s tracker of all non-traditional investment in India alone reached $740 million in 2014, representing a 9.2 per cent YoY gain and a 15 per cent share of the entire ASN Index.
Sportz Network co-founder Thomas Abraham stresses upon India’s fast growing sponsorship market and ASN’s potential in the local markets where brands need the right information and analysis to buy, sell or plan their sponsorship activity.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
