Brands
Askme to roll out hyper-local online grocery across 27 Indian cities
MUMBAI: Online SMB marketplace Askme is planning to launch its online grocery platform top 27 cities in India in the next four to six months. The company has kick-started this initiative with Delhi NCR.
With a promise that grocery is available below MRP and delivered at the doorstep, the team has brought together offline merchants to list their SKUs online.
Askme group CMO & head digital strategy Manav Sethi said, “Every feature, platform and strategic relationship that Askme enters into is driven by singular motivation of adding business value to offline merchants by leveraging online platforms. The platform Bestatlowest.com is a hyper-local model that enables offline grocery retailers in neighbourhoods to come online for incremental magnetisation and building consumer loyalty. Leveraging hyperlocal model of sourcing and zero costs on inventory or warehousing brings significant advantage of pricing and portfolio. This model is also extremely flexible and rapidly scalable in adding more merchants and SKU categories as demand grows both nationally and locally. Delhi NCR now boasts of 30 hyper-local hubs with 25000+ SKUs. Askme intends to leverage its brand and infrastructure to cross sell and upsell grocery online to all its existing and potential consumers.”
India is the sixth largest grocery market in the world and retail consultancy Technopak estimates that online grocery market is growing at the rate of 25-30 per cent annually in major cities of India. According to Research firm IGD predictions, India’s online grocery market, which is estimated to be less than $100 million at present, is expected to cross $25 billion by 2020 and by 2016, the Indian grocery market would overtake Japan to become the third largest market worldwide.
Teams lead by Ankit Jain and Amit Nigam, founders of Bestatlowest.com, scaled this business to Delhi NCR within 60 days of working with the Askme team.
Jain said, “Offline merchants were brought on board to list their SKUs and Askme team works with these merchants very closely whenever an order is executed. Functional teams and Askme brand gave us that huge fillip in covering this journey in 60 days which otherwise would have taken many more months.”
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
