Brands
Askme inks exclusive partnership with Rocky & Mayur for food reviews
MUMBAI: Askme has signed an exclusive deal with Indian food experts Rocky and Mayur.
The alliance strengthens Askme’s position as a premiere destination for its customers who want to explore the best eating out options.
The partnership aims to generate video reviews for 1000 places to eat in India. Askme customers will be able to evaluate restaurants and food joints reviewed and recommended by Rocky and Mayur.
Rocky and Mayur have eaten at over 5000 restaurants across India and in its new series of video reviews at Askme, consumers will no longer have to navigate in order to get relevant experience. The reviews will host meals from Mumbai’s Pav Bhaji to Delhi’s Chole Bhature to Goa’s Pomfret Recheado. Rocky and Mayur travel across cities and crown some of India’s legendary food joints to reveal what lies behind their tasty super powers.
Askme group CMO Manav Sethi said, “Rocky and Mayur have been the most trusted source for local food review and we are pleased to partner with them. The first-of-its kind partnership has combined technology with food that enables a richer and more valuable user experience.”
Askme has also added a new user-generated element to its website allowing consumers to contribute and write their own reviews.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
