MAM
Ask Jeeves goes banner free this year
CALIFORNIA: Here is a piece of news that gives a new perspective to the business of advertising on the web. Ask Jeeves Web Properties, a division of Ask Jeeves has announced the removal of all banner advertisements from Ask Jeeves (Ask.com), the Web’s second most popular search engine. An official release informs that this move reflects the company’s continuing commitment to delivering a highly targeted environment for its clients and a user-friendly search experience for consumers. Ask Jeeves also recently eliminated interstitials, commonly known as pop-up advertisements, from its suite of advertising products.
The company says that it is focussed on creating a more satisfying search experience for both users and advertisers. This year Ask Jeeves will focus on its core offerings including Branded Response and Premier Listings. These advertising units provide marketers a way to deliver their branding and text-based advertising to consumers within a relevant search environment. Branded Response helps marketers reach a highly targeted audience on Ask Jeeves’ results page while generating brand awareness through use of graphics and images. This unit is unique to Ask Jeeves and enjoys click-rates as high as 25 per cent. Premier Listings are keyword targeted, text-based advertising units that appear under the heading “featured sponsor” at the top of Ask Jeeves’ results page.
The company maintains that search marketing remains a powerful way to brand products and services online. The key for search engine marketers is to employ tools that add context and depth to a consumer’s search.
Ask Jeeves claims to be a leading provider of intuitive, intelligent question answering technologies and services. Ask Jeeves’ solutions enable companies to convert online shoppers to buyers, reduce support costs, understand customer preferences and improve customer retention. Ask Jeeves also syndicates its solutions to portals, infomediaries, and content and destination sites to help companies increase e-commerce and advertising revenue.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
