Brands
Asics steals the spotlight at New Delhi Marathon’s historic 10 edition
MUMBAI: Asics took centre stage at the Apollo Tyres New Delhi Marathon, marking a grand celebration of its 10 edition with an overwhelming turnout of over 25,000 runners. As the official sports goods partner, Asics reinforced its commitment to fostering a thriving running culture and elevating the experience for elite athletes and fitness enthusiasts alike.
Asics athlete Harmanjot Singh dominated the Half Marathon, securing a remarkable victory and further solidifying Asics’ legacy in long-distance running. His triumph highlighted the brand’s dedication to performance, endurance, and innovation, underscoring the transformative power of running.
The 2025 marathon edition underscored Asics’ mission to redefine the running experience with cutting-edge footwear, apparel, and accessories. Designed for maximum endurance, Asics’ gear played a crucial role in helping runners push beyond their limits. As thousands crossed the finish line, they carried forward a legacy of resilience and fitness culture in Delhi.
Speaking on the partnership, Asics India managing director Rajat Khurana, expressed pride in Asics’ continued association with the marathon, “We are delighted to continue this association with the Apollo Tyres New Delhi Marathon for the second consecutive year. This association reinforces Asics’ vision of promoting wellness and active lifestyle through running. At Asics, we believe in the transformative power of running and its ability to inspire people to achieve their individual fitness goals. The overwhelming participation and spirit showcased by Singh, who claimed victory in the Half Marathon, truly embody our philosophy of a sound mind in a sound body. We remain committed to supporting the running community in India and providing world-class performance gear to help athletes achieve their best.”
Echoing this sentiment, NEB Sports chairman & managing director Nagraj Adiga, praised Asics’ impact on the event, “The partnership between Asics and the Apollo Tyres New Delhi Marathon is a perfect synergy of performance, endurance, and dedication. Asics’ commitment to providing world-class running gear elevates the race experience for participants and further strengthens India’s growing marathon culture. It’s truly humbling to witness participants from across India and beyond coming together in Delhi to be a part of this marathon event.”
Asics continues to dominate the global running space, earning the trust of professional athletes and fitness enthusiasts worldwide. With technologically advanced running products and initiatives such as the Asics Running Club, the brand remains steadfast in fostering an inclusive and supportive running ecosystem across India.
As the marathon concluded, one thing was clear Asics isn’t just about selling shoes. It’s about building a movement, one stride at a time.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
