MAM
ASICS India inks deal with cricketer Prasidh Krishna
Mumbai: Japanese sports performance brand ASICS welcomed Indian cricketer and prolific right-arm fast bowler Prasidh Krishna into the ASICS family. He broke a 24-year-old Indian record for most wickets in an ODI debut by picking up four wickets against England in March 2021. He is admired by the younger generation across the country for his dedication, and pursuance, resonating with the ASICS brand philosophy of ‘A Sound Mind in a Sound Body.’
Known for his speed, fitness, and agility, Prasidh is one of India’s finest bowlers. Earlier this year, he yet again made his presence felt at the international stage by delivering a phenomenal performance in an ODI series against West Indies and was awarded the ‘Man of the Series’ title.
Commenting on the association, ASICS India and South Asia managing director Rajat Khurana said, “We at ASICS India are delighted to announce our association with International Indian cricketer and the very talented fast bowler Prasidh Krishna. His unparalleled energy and exciting potential mesh well with our mission to showcase the power of sport through the transformation of not just the body but also the mind. Through this collaboration, we endeavour to build a stronger sporting spirit and ambition with young and emerging athletes.”
Delighted about his association with ASICS, Prasidh Krishna said, “I am really excited to be a part of the ASICS family. I admire the brand’s vision, philosophy, and legacy that the brand has built in the sport of cricket. Together, I hope that we can create a meaningful impact in the minds and lives of aspiring athletes.”
ASICS has been working with young and emerging athletes across different sports. Known for being a pioneer in footwear technology and innovation, ASICS India’s partnership with Prasidh Krishna will further reinforce the company’s dedication, and promote awareness about the transformational power of sport and the uplifting impact it has on the body and mind.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
