Brands
Asian Paints splashes Sea Link in colour to mark landmark BCCI partnership
MUMBAI: Colour took centre stage in Mumbai last night as Asian Paints gave the Bandra–Worli Sea Link a technicolour makeover to celebrate its new role as the official colour partner of the BCCI for India’s home cricket season.
In a spectacle that washed the city’s skyline in waves of vivid light, the Sea Link transformed into a living canvas, glowing with dynamic shades drawn from Asian Paints’ massive palette of more than 5,300 hues. Each burst of colour symbolised the emotion, energy and unmistakable passion that cricket stirs across the nation.
For Asian Paints, the choice of the Sea Link was no accident. The iconic structure stands for connection, movement and progress, values deeply rooted in both Indian cricket and the brand’s own journey. Turning it into a public light show ensured the celebration wasn’t confined to a press note but splashed boldly across the city for fans to share.
This moment also marks a first: no other brand from the paints and décor category has partnered with the BCCI before. For a company long regarded as India’s authority on colour and design, the collaboration signals more than a marketing tie-up, it highlights how art, sport and storytelling can blend to create cultural moments that linger.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
