MAM
Asian Paints gives wood a stylish spin with a Truly Italian touch
MUMBAI: What happens when half-Italian charm meets fully Italian craftsmanship? Asian Paints has found the perfect answer in its new WoodTech Emporio – Truly Italian campaign featuring Dino Morea. With a wink and a dose of wit, the campaign celebrates what it means to be authentically Italian stylish, sophisticated, and effortlessly original.
In a series of light-hearted films conceptualised by Ogilvy India, Emporio’s latest campaign takes aim at the world’s obsession with imitation. Each film contrasts what’s “Italian” with what’s Truly Italian, reminding homeowners that real artistry can’t be faked, it’s crafted. From a Mango Tiramisu that’s just a sweet imposter to a not-so-Italian Pink Sauce Pasta, the campaign draws playful parallels between culinary clichés and craftsmanship, positioning Emporio PU finishes as the genuine article rich, elegant, and timeless.
In the Italian Suit film, Dino Morea brings his half-Italian heritage and full-bodied charisma to the fore. The film likens his impeccable style to Emporio’s premium finishes, refined, effortless, and radiating quiet confidence. It’s this fusion of charm and craftsmanship that turns every piece of woodwork into a statement of taste.
Asian Paints WoodTech Emporio’s Italian Clear and Colour finishes are designed to do more than just coat surfaces, they transform them. The Clear range enhances the natural grain and warmth of wood, while the Colour range introduces depth and drama. Both finishes promise durability and performance suited to Indian conditions, ensuring furniture that looks as luxurious as it feels.
With the Truly Italian campaign, Asian Paints continues to bridge global inspiration and Indian sensibilities, bringing home the allure of authentic Italian design with a playful twist. Because in a world full of fakes and “inspired by,” Emporio doesn’t just look Italian, it is Truly Italian.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
