MAM
Asian Paints dons new brand identity
MUMBAI: DDB Mudra has won the creative mandate of Adani Group‘s corporate business following a multi-agency pitch that saw participation of agencies like Triton Communications, Grey India and O&M.
The account will be handled out of DDB Mudra‘s Ahmedabad office.
The agency will work on the internal and external communication of the brand.
Omnicom Group‘s design agency Wolff Olins was appointed last year to work on Adani Group‘s identity Adani Group has DDB Mudra Group director business development -. EVP and DDB Mudra Ahmedabad Head Sudarshan Banerjee said, “Adani is one of the largest and respectable group and it‘s a prestige to have won the business.
Now as we are a part of Omnicom group, it probably makes sense to roll out both internal and external functions for the brand.”
MAM
Urbanrise unveils Gauri Khan-designed Whispers of Sky in Chennai
Luxury project spans 6.09 acres with 623 residences; celebrity-inspired living launches new campaign.
MUMBAI: Urbanrise just invited Chennai to live like a celebrity because when Gauri Khan designs your home, even the skyline starts posing for the ‘gram. Aditya Birla Group-backed Urbanrise has launched its latest luxury residential project, Whispers of Sky, in Sholinganallur, Chennai, with interiors and design vision led by celebrated designer Gauri Khan. The development, spanning approximately 6.09 acres, comprises 623 premium residences, including 3 BHK units and an exclusive 4 BHK tower featuring corner homes with no shared walls and expansive layouts for enhanced privacy.
To mark the unveiling, Urbanrise released a two-film campaign titled “Welcome to the Celebrity Life”, directed by acclaimed filmmaker Gautham Vasudev Menon. The series showcases Gauri Khan in her dual avatars: as a meticulous designer immersed in materiality and spatial composition, and as a celebrity icon embodying glamour and elevated living. The narrative bridges design excellence with aspirational lifestyle, positioning Whispers of Sky as a landmark address that brings celebrity-inspired living to the city.
The project introduces several standout amenities, including one of Chennai’s first dedicated Pickleball academies, a sport popular among global celebrities alongside a lavish clubhouse with a sky pool, salon, fitness studio and private mini theatre. Every element is curated to reflect privileges, privacy and prestige.
Urbanrise, chairman & managing director Manoj Namburu said, “Customer delight is the benchmark we hold ourselves to. By partnering with the best in design and execution, we ensure our customers are proud owners of homes that exceed expectations. Our collaboration with Gauri Khan Designs matches our organisation’s ethos, and I am confident that the discerning customers of Chennai will love this creation.”
Gauri Khan commented, “The design vision for Whispers of Sky focused on refinement and timeless appeal. The campaign captures that through its detailing and visual treatment.”
The campaign is now live across digital and social platforms. In a city racing toward new skylines, Urbanrise isn’t just building homes, it’s crafting addresses where every resident feels like the star of their own story, one elegantly designed corner at a time.
