Brands
Asian Footwears and MS Dhoni join hands for footwear revolution
Mumbai: Asian Footwears, Delhi based homegrown full-stack footwear brand, has signed the Indian cricketer MS Dhoni as its brand ambassador to elevate and strengthen its position in the footwear market. In addition to Dhoni, former Indian cricketer Virender Sehwag is also one of the ambassadors for the brand.
Commenting on the matter, Asian Footwears chairman & MD Rajinder Jindal said, “We wanted to associate with someone who has a natural fitment with our brand ethos and MS Dhoni seemed the perfect choice. Just like Dhoni, Asian Footwears stands for excellence, reliability, and a relentless pursuit of perfection. Both share a deep-rooted commitment to delivering exceptional performance and winning the hearts of their audience.”
He further added, “Dhoni is also known to be dependable, and for most Asian users, we are known to be solid & sturdy who provide excellent comfort, support and durability, under all circumstances.”
Dhoni said, “I am thrilled to announce my exciting collaboration with Asian Footwears, a brand that embodies the values of excellence and unwavering determination. Through this partnership, I am eager to explore the remarkable range of stylish shoes across various categories that Asian Footwears has to offer. This association allows me to align myself with a brand that resonates with the aspirations of the Indian masses. Together, we aim to inspire individuals to chase their dreams and take confident strides, while Asian Footwears ensures that they make the right choice of footwear, providing comfort and style every step of the way.”
Asian Footwears CEO Aayush Jindal said, “The name Mahendra Singh Dhoni creates magic in the hearts of people not only in India but globally. People take him as a mentor and a guide and more importantly a man with substance. He has an immense followership not only as an iconic cricketer but as a simple and down to earth human being. With this association, Asian Footwears aims to connect with its customers on a deeper level, leveraging Dhoni’s iconic status and inspiring persona to reinforce the brand’s values and elevate its presence in the market. We are extremely proud of having MSD in our team and look forward to play a long innings.”
Midas representative Vikas Hasija, who is managing the association, said, “We are excited about the collaboration between MS Dhoni and Asian Footwears. I have had the opportunity to closely interact with the young and agile team at Asian. Their passion, dedication, and commitment to crafting exceptional footwear are truly commendable. I firmly believe that the team at Asian Footwears possesses the intrinsic capability to create a lasting impact in the footwear industry, embodying the essence of MS Dhoni sir’s values and excellence.
The thirty-year-old brand, Asian, is one of the fastest growing and popular footwear brands in India, catering to all age groups and genders with a diverse portfolio. It has adapted to the need of the hour by fostering continuous innovation with a robust full-stack manufacturing process and stringent quality checks. The announcement follows a recent investment round of INR 225 crores from Motilal Oswal PE and is a key development towards achieving the company’s mission to provide high end Made in India products to the global markets.
The brand’s latest range of products like Ultracore, Twinspring & Metacushion series have received excellent feedback on their style, design, and performance. Asian Footwears has a pan India presence through more than 10,000 outlets and is available at all leading e-commerce platforms. It plans to aggressively expand its network of exclusive brand showrooms also. Currently Asian has 13 stores across Delhi-NCR, Haryana, UP and Gujarat.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
