MAM
Ashish Mahendru hangs up boots as Sarup Industries CFO
MUMBAI: In what can only be described as the corporate equivalent of dropping a bombshell and swiftly leaving the room, Ashish Mahendru waved goodbye to his role as chief financial officer at Sarup Industries Ltd. on 20 March 2025. Just when you thought the balance sheets couldn’t get any drier, Mahendru’s surprise exit has shaken things up like a martini—stirred, not shaken.
In a terse statement, Sarup Industries confirmed the resignation, stating, “Take note of the resignation given by Ashish Mahendru from the post of Chief Financial Officer And KMP of the company w.e.f 20.03.2025.” Straight to the point, eh?
Mahendru, a chartered accountant by profession, cited personal reasons for his immediate departure, requesting the board to promptly submit necessary paperwork to the registrar of companies, Punjab & Chandigarh. One might wonder if corporate bureaucracy was finally too much for our number-crunching protagonist to handle. Who knew financial statements could inspire such drama?
In his resignation letter, Mahendru graciously reflected on his stint, saying, “I have been fortunate to employ in M/s Sarup Industries limited. I have learnt a lot during my tenure in your organisation and I take this opportunity to thank the board of directors for their support and guidance during my tenure.”
The board meeting to address Mahendru’s resignation lasted just 20 minutes, perhaps indicating the CFO’s decision left little room for debate or perhaps the directors had lunch reservations they couldn’t cancel. Whatever the case, Sarup Industries is now on the prowl for a new financial wizard to crunch numbers and, hopefully, stay a tad longer.
Was it the spreadsheets? Was it the relentless pursuit of EBITDA targets? Or perhaps Mahendru realised life’s ledger has more thrilling entries yet to be explored. Only time—and possibly a tell-all memoir—will reveal the real reason behind this quick exit.
Brands
Adidas elevates Sartaj Kadian to director of digital marketing
Performance marketing lead steps up to drive AI-led, full-funnel growth across MENA and CIS
DUBAI: Adidas has promoted Sartaj Kadian to director digital marketing, tightening its grip on performance-led growth as brands double down on data, AI and cross-channel precision in a fiercely competitive retail landscape.
Kadian, who has spent over five years with the sportswear giant, most recently led performance marketing across MENA and CIS, steering media strategy and innovation to deliver both brand lift and commercial impact. In his new role, he will take charge of end-to-end digital marketing, with a sharper focus on integrating brand storytelling with measurable, full-funnel outcomes.
A digital marketing leader with over a decade of experience across global markets, Kadian has built and scaled high-performing teams, managed multi-million euro budgets and consistently delivered double-digit growth anchored in ROI. His playbook blends marketing mix modelling, AI-led optimisation and deep analytics to align marketing spends with business priorities.
Before adidas, Kadian led digital marketing, CRM and analytics at Landmark Group, where he drove omni-channel strategies spanning customer acquisition, engagement and retention across retail and e-commerce funnels. Earlier stints at McKinsey & Company and Mu Sigma saw him specialise in analytics-led marketing, predictive modelling and demand forecasting for large-scale clients.
His elevation comes as Adidas sharpens its digital muscle in key growth markets, where consumer journeys are increasingly fragmented and performance accountability is non-negotiable. The mandate is clear: fuse creativity with data, and turn every consumer interaction into measurable value.
In a market where clicks must convert and brand love must sell, Kadian now sits at the nerve centre of adidas’s digital ambition—where strategy meets scale, and data decides the winners.
