MAM
ASCI secretary-general Manisha Kapoor named VP, ICAS executive committee
Mumbai: Advertising Standards Council of India (ASCI) general secretary Manisha Kapoor has been appointed to the executive committee of the International Council for Advertising Self-Regulation (ICAS). She will be one of the four vice-presidents on the executive committee. Set up by the European Advertising Standards Alliance in 2008, ICAS is a global platform of self-regulatory organisations (SROs).
Until April this year, ASCI served on the executive committee as a member for a two-year term. Now, Kapoor will play a leadership role on the committee till 2023.
In her role as part of the ICAS leadership team, she will take forward the agenda of self-regulation globally. Some priority areas of ICAS for the next couple of years are:
● To promote advertising self-regulation as an optimal mechanism for consumer protection
● To strengthen ICAS as a global alliance
● To facilitate knowledge sharing among SROs to establish best practices
● To support emerging SROs across the globe
● To monitor global trends in the advertising ecosystem that impact self-regulation
● Work closely with established and emerging digital platforms to make the online space more transparent and fairer for consumers
Kapoor said, “This appointment is a recognition of ASCI’s growing global standing and influence in the narrative of responsible advertising, as well as the importance of Indian advertising industry itself at a global level. This offers us a chance to exchange learnings and best practices. With the Indian advertising industry evolving fast and digitalisation boosting growth, ASCI’s leadership of the ICAS executive committee will add new perspectives to the agenda of responsible advertising.”
ICAS is a globally established organisation with members comprising national and regional SROs, associations and international industry associations representing advertisers, the media and creative agencies, all working to ensure that advertising and marketing communication is legal, honest and decent.
The three other vice-presidents are one each from Canada, the USA and the World Federation of Advertisers. The ICAS president is from the United Kingdom.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.








