MAM
ASCI launches e-learning programme on responsible advertising
MUMBAI: In keeping with ASCI chairman Narendra Ambwani’s 2015 vision of ‘Self-discipline by creators of advertising’, the Advertising Standard Council of India (ASCI) has launched an e-learning training programme for advertisers and communication professionals, at a nominal price.
“We at ASCI are happy to launch this e-learning programme, which has culminated as a result of hard work put in by our team over several months. It is a proactive approach that would enable the creators of advertising to get their advertisements “Right the first time.” There is a direct and tangible business benefit associated with it, as a trained individual would be able to avoid costly reworks of modifying or pulling down of advertisement by adhering to simple dos and don’ts set out in the code,” said Ambwani.
ASCI’s e-learning will offer its modules to all members; non-members, students and other interested individuals. This e-learning programme would be especially useful for students aspiring to make a career in advertising and marketing communication, legal and regulatory professionals by adding a feather in their CV with this additional qualification. ASCI is also offering special discounts to educational institutes. Prominent personalities from the field of advertising like Piyush Pandey, R. Balki and Sam Balsara have participated and lent their support to the e-learning modules.
The e-learning course is designed in several modules, which the users can complete at their own pace within a six month window. Each of these modules consists of engaging multimedia content followed by a quiz.
· Introduction to ASCI (one module)- Advertising Self-regulation and ASCI
· ASCI advertising Codes (four modules)- Truthful and honest representation, non-offensive to public, against harmful products/situations and fair in competition
· ASCI category guidelines (four modules)- Brand Extension, Food and Beverages, Educational Institutions and Automotive vehicles
· ASCI processes (four modules)- Supers, Complaints Registrations and Monitoring, Complaint processing and ASCI Membership
On successful completion, the user is awarded with a certificate.
Being an online platform, the programme will be accessible to everyone from anywhere at any time.
Yahoo India Advertising Operations director Vishwas Govindarajan became the first industry professional to enroll for the e-learning programme and bagged the ASCI e-learning certificate.
“This is the era of digital technology where advertising bombards every available space. In such an extremely versatile and dynamic medium, self-regulation plays a vital role. If the ad content falls below the regulatory standard set for advertising, it may result in irreparable damage, both to the brand and the company. ASCI e-learning programme is a “Must have” tool for every advertising professional,” said Govindarajan.
Digital
Galleri5 launches India’s first AI cinema OS at India AI Summit
Collective Artists Network unveils end-to-end production platform powering Mahabharat series and Hanuman teaser.
MUMBAI: India’s cinema just got an AI operating system upgrade because why settle for tools when you can have a full production command centre? Collective Artists Network and Galleri5 today unveiled Galleri5 AI Studio at the India AI Impact Summit in New Delhi, billing it as the country’s first cinema-native production technology platform. Launched on 20 February 2026, the system acts as an end-to-end orchestration layer for film and television, integrating generative AI, LoRA-driven character architecture, controlled shot pipelines, 3D/VFX tools, lip-sync, upscaling, quality control, and delivery, all tuned for theatrical and broadcast standards.
Unlike piecemeal AI tools, Galleri5 controls the entire stack from script and world-building to final master output. Filmmakers retain creative authorship, continuity, and IP security while slashing timelines from years to months.
The platform is already in live use at scale. Mahabharat: Ek Dharmayudh, an AI-powered series produced under Collective’s Historyverse banner, is airing on Star Plus and streaming on JioHotstar, ranking among the top-watched shows in its slot. Meanwhile, Chiranjeevi Hanuman – The Eternal (produced by Star Studios 18) dropped its teaser on IMAX screens, leveraging Galleri5’s infrastructure for the visuals.
Collective Artists Network founder and group CEO Vijay Subramaniam said, “For India to lead in the next era of storytelling, we have to think beyond tools and start building systems. This is about putting durable production infrastructure in place so creators can dream bigger, producers can execute faster, and our stories can travel further.”
Galleri5 partner at Collective and CEO Rahul Regulapati added, “Cinema requires precision, repeatability, and control. Off-the-shelf AI doesn’t solve that. Orchestration does. We built an operating system where technology bends to filmmaking, not the other way around.”
Under Historyverse, Collective Studios is developing a slate including Hanuman, Krishna, Shiva, and Shivaji blending advanced AI systems with traditional craft. The summit session featured directors from Hanuman, Krishna, and Shiva alongside Collective leaders, diving into real-world case studies: what delivers on screen, what glitches, and how production economics are shifting.
At a summit packed with global tech brass and policymakers, Galleri5 stakes a bold claim, cinema’s future belongs to integrated systems, not isolated gadgets and India is building one right now. Whether you’re a filmmaker eyeing faster workflows or just curious about AI remaking epics, this OS could be the script-flip the industry didn’t see coming.
