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Arvind Ltd’s linen campaign brings effortless cool to summer
MUMBAI: Linen just got a whole lot cooler! Arvind Ltd has launched its summer campaign, ‘Linen by Arvind, For All Kinds of Cool’, proving that linen is more than just a warm-weather staple, it’s a lifestyle choice. With its perfect blend of style, breathability, and comfort, this campaign aims to highlight linen’s versatility beyond just summer fashion.
But that’s not all, Arvind has also expanded its linen collection with 300 plus new styles featuring innovative intelli-fabric technology. From wrinkle-resistant linen and breathable blends to luxurious wool-linen suiting fabrics, the brand is redefining what linen can be. Available at 160 plus Arvind stores and leading multi-brand outlets, this collection is crafted for those who seek both elegance and ease in their wardrobe.
“Linen has always been synonymous with summer, but it’s time to see it as an all-year essential,” said Arvind Ltd chief business officer for knits and retail Pranav Dave. “Today’s fashion is about versatility, and linen fits that demand seamlessly. Whether for work, travel, or everyday wear, linen offers unmatched style and comfort.”
The campaign film showcases three distinct linen styles, each reflecting a unique personality and lifestyle. Lazy Cool is designed for those who love effortless fashion, offering relaxed, airy fits that feel as comfortable as they look stylish. Digital Cool caters to the always-on-the-go generation with lightweight, breathable fabrics and a sharp, modern aesthetic perfect for power meetings or spontaneous nights out. Traditional cool blends heritage with contemporary design, delivering tailored elegance ideal for business settings, weddings, and festive occasions.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
