MAM
Arushi Sharma to head Brand Partnerships & Strategy for Chtrbox in Mumbai
MUMBAI: Chtrbox, India’s leading data-powered Influencer Marketing company, today announced the appointment of Ms. Arushi Sharma as the Head of Brand Partnerships & Strategy for Mumbai. In her new role, Arushi will be responsible for steering the growth of the firm’s specialized Influencer Marketing business in Mumbai, while also contributing towards team & culture building and product innovation. She will also work towards setting newer benchmarks for how strategically and creatively can social media influencers be leveraged for brands and agencies in India.
Arushi has over eight years of diverse social media marketing & leadership experience across the UK, Singapore, Indonesia and India. Most recently, she was leading the social media team, including the influencer marketing division, for Iris Worldwide in Indonesia, & was previously with them in Singapore where she led the APAC Digital Command Centre for Philips. Among her many achievements, the highlights of her career have been winning the Bronze Social Campaign of the Year Award for Philips as well as being invited to speak at the Cannes Lions Festival 2016 held in France. She also managed the PR & digital launch of Spotify across South East Asia which organically achieved #1 trending status for the brand worldwide.
Speaking about her association with Chtrbox, Arushi said, “In my experience across markets and sectors, the one thing that I have increasingly witnessed is the demand for authentic voices and storytelling in the social media space. It is exciting to work with a brilliant up-and-coming platform like Chtrbox that addresses the lack of consolidation on pricing and strong measurement models to give popular and emerging brands and influencers an effective and measurable way of partnering together. Together with this dynamic team, we are changing the way this space operates, and are excited to do more.”
On Arushi’s appointment, Pranay Swarup, Co-Founder & CEO @Chatterbox said: “Arushi and I had connected almost a decade ago as colleagues and have been ‘Facebook Friends’ ever since. We’ve witnessed each other grow as professionals over the years, and I’m glad that we’re now doing some disruptive work together. With Arushi’s experiences across international markets, and the clientele and scale of work that she has managed, we are certain that she would provide newer avenues for Chtrbox to grow. I would like to take this opportunity to welcome Arushi again and wish her on a successful and fruitful journey with us at Chtrbox”.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
