MAM
Arushi Sharma to head Brand Partnerships & Strategy for Chtrbox in Mumbai
MUMBAI: Chtrbox, India’s leading data-powered Influencer Marketing company, today announced the appointment of Ms. Arushi Sharma as the Head of Brand Partnerships & Strategy for Mumbai. In her new role, Arushi will be responsible for steering the growth of the firm’s specialized Influencer Marketing business in Mumbai, while also contributing towards team & culture building and product innovation. She will also work towards setting newer benchmarks for how strategically and creatively can social media influencers be leveraged for brands and agencies in India.
Arushi has over eight years of diverse social media marketing & leadership experience across the UK, Singapore, Indonesia and India. Most recently, she was leading the social media team, including the influencer marketing division, for Iris Worldwide in Indonesia, & was previously with them in Singapore where she led the APAC Digital Command Centre for Philips. Among her many achievements, the highlights of her career have been winning the Bronze Social Campaign of the Year Award for Philips as well as being invited to speak at the Cannes Lions Festival 2016 held in France. She also managed the PR & digital launch of Spotify across South East Asia which organically achieved #1 trending status for the brand worldwide.
Speaking about her association with Chtrbox, Arushi said, “In my experience across markets and sectors, the one thing that I have increasingly witnessed is the demand for authentic voices and storytelling in the social media space. It is exciting to work with a brilliant up-and-coming platform like Chtrbox that addresses the lack of consolidation on pricing and strong measurement models to give popular and emerging brands and influencers an effective and measurable way of partnering together. Together with this dynamic team, we are changing the way this space operates, and are excited to do more.”
On Arushi’s appointment, Pranay Swarup, Co-Founder & CEO @Chatterbox said: “Arushi and I had connected almost a decade ago as colleagues and have been ‘Facebook Friends’ ever since. We’ve witnessed each other grow as professionals over the years, and I’m glad that we’re now doing some disruptive work together. With Arushi’s experiences across international markets, and the clientele and scale of work that she has managed, we are certain that she would provide newer avenues for Chtrbox to grow. I would like to take this opportunity to welcome Arushi again and wish her on a successful and fruitful journey with us at Chtrbox”.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
