MAM
Artsmith bags PR mandate for FanClash
Mumbai: Artsmith.in, one of India’s leading public relations and communication firms, has been appointed to handle the public relations for FanClash, Asia’s largest esports fantasy platform. The account was won after a multi-agency pitch.
FanClash is a platform that allows esports fans to establish and manage their own fantasy teams, as well as earn incentives based on how those teams perform in real-world competitions.
For well-known esports like FreeFire, PUBG Mobile, COD Mobile, COD PC, Valorant, CS:GO, League of Legends, and Dota 2, users may monetize their expertise and passion with FanClash.
FanClash offers a platform for you to interact with and enjoy the world of esports, whether you’re a casual watcher or a die-hard supporter.
Speaking on the appointment, FanClash co-founder and CEO Richa Singh said, “The innovations and in-depth understanding that Artsmith showed in their vision and approach are something that came the closest to where we as a brand want to position FanClash. Their vision is aligned perfectly with ours, and we are looking forward to teaming up with Artsmith to get the work actioned immediately.”
Artsmith will try to create a long-lasting ecosystem that captures the distinctive IP of fantasy esports and helps people become accustomed to its thrilling methods and features.
In addition to serving esports customers, Artsmith also successfully handles communication and curates original sports content for a number of other businesses, such as the world-renowned sportswear company Puma.
In addition to managing some of India’s most well-known sports leagues and national sports federations, their affiliation with FanClash is yet another achievement.
The agency is currently managing communications for a number of additional esports clients, including 8bit Creatives, S8UL, Revenant Esports, Cybeart, Qlan, and ESFI, under an exclusive mandate.
“As a specialised e-sports PR agency, we wanted a portfolio where we had clients from the segments that matter in the e-sports sector. Fantasy esports, with its distinctive features, is one of those assets that has the potential to become a game changer in the esports sector, and we have the wherewithal and understanding of how that potential can be tapped to create the right impact for the brand. I personally feel that as women entrepreneurs, we have a lot that we can do through this partnership for the sector as well as for women gamers, and I am really looking forward to and excited to work with the dynamic team at FanClash,” said Artsmith.in founding principal Udita Dutta.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
