MAM
Artsmith bags PR mandate for FanClash
Mumbai: Artsmith.in, one of India’s leading public relations and communication firms, has been appointed to handle the public relations for FanClash, Asia’s largest esports fantasy platform. The account was won after a multi-agency pitch.
FanClash is a platform that allows esports fans to establish and manage their own fantasy teams, as well as earn incentives based on how those teams perform in real-world competitions.
For well-known esports like FreeFire, PUBG Mobile, COD Mobile, COD PC, Valorant, CS:GO, League of Legends, and Dota 2, users may monetize their expertise and passion with FanClash.
FanClash offers a platform for you to interact with and enjoy the world of esports, whether you’re a casual watcher or a die-hard supporter.
Speaking on the appointment, FanClash co-founder and CEO Richa Singh said, “The innovations and in-depth understanding that Artsmith showed in their vision and approach are something that came the closest to where we as a brand want to position FanClash. Their vision is aligned perfectly with ours, and we are looking forward to teaming up with Artsmith to get the work actioned immediately.”
Artsmith will try to create a long-lasting ecosystem that captures the distinctive IP of fantasy esports and helps people become accustomed to its thrilling methods and features.
In addition to serving esports customers, Artsmith also successfully handles communication and curates original sports content for a number of other businesses, such as the world-renowned sportswear company Puma.
In addition to managing some of India’s most well-known sports leagues and national sports federations, their affiliation with FanClash is yet another achievement.
The agency is currently managing communications for a number of additional esports clients, including 8bit Creatives, S8UL, Revenant Esports, Cybeart, Qlan, and ESFI, under an exclusive mandate.
“As a specialised e-sports PR agency, we wanted a portfolio where we had clients from the segments that matter in the e-sports sector. Fantasy esports, with its distinctive features, is one of those assets that has the potential to become a game changer in the esports sector, and we have the wherewithal and understanding of how that potential can be tapped to create the right impact for the brand. I personally feel that as women entrepreneurs, we have a lot that we can do through this partnership for the sector as well as for women gamers, and I am really looking forward to and excited to work with the dynamic team at FanClash,” said Artsmith.in founding principal Udita Dutta.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
