Brands
Artport teams up with The Good Doll to stitch purpose into airport retail
MUMBAI: Artport, the conscious retail vertical by India Retail and Hospitality Pvt. Ltd. (IRHPL), has announced a heart-led partnership with The Good Doll, the Shark Tank India-featured social enterprise. The result: an exclusive, limited-edition collection of handcrafted, upcycled fabric dolls—now landing at Artport stores across India’s major airports.
But this isn’t just another airport souvenir. It’s retail with roots — and purpose. Each doll is stitched with love by a collective of over 95 women artisans from the Nilgiris, many of whom are first-generation income earners. Made from pre-consumer textile waste, the dolls are designed to be body-positive, waste-free, and brimming with stories.
“ARTPORT is redefining the airport shopping experience. We’re not just offering products—we’re offering purpose,” said Naresh Sharma, CEO,IRHPL Group of Companies and Artport is one of the brands from IRHPL. “Through our partnership with The Good Doll, we are proud to amplify the voices and skills of women artisans, while showing that conscious commerce can thrive even in high-footfall infrastructure spaces.”
No two dolls are alike — each one stitched with intention and individuality. The launch aligns with IRHPL’s broader CSR vision: to create circular, sustainable economies that celebrate local artisanship while reducing environmental impact.
“Our dolls are more than fabric—they represent resilience, dignity, and economic independence,” said Suhas Ramegowda, Co-Founder, The Good Doll. “Thanks to ARTPORT by IRHPL, these stories now have a national platform, connecting travellers to the heart of rural India.”
For travellers, it’s a new kind of carry-on: a story of empowerment, stitched into fabric, ready for the journey ahead.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
