MAM
Artium Academy launches brand film with Sonu Nigam
Mumbai: Online music education platform Artium Academy on Monday launched its first brand film featuring the celebrated singer Sonu Nigam.
To lend depth and build a strong music pedagogy, Artium Academy’s academic board has Nigam as its patron-in-chief and voice expert Anant Vaidyanathan as chief of pedagogy, who will be framing the academic policy and the accreditation process, said the platform in a statement.
The Artium board comprises music maestros like Shubha Mudgal (Hindustani classical), Aruna Sairam (Carnatic music), KS Chitra (South Indian popular film music), Louiz Banks (keyboard), Aneesh Pradhan (percussions), Raju Singh (guitar), and Gino Banks (drums) acting as faculty heads, driving the curriculum for their respective genres.
In the coming weeks, Artium intends to deploy a 360-degree campaign on all identified media formats with tactical as well as ongoing campaigns. The objective is to put forth the cumulative might of pedagogy of the brand in order to engage with all forms of music enthusiasts alike.
“The centuries-old, venerated music training methods of India are ready to meet the technological opportunities of the new age to create a never before learning experience for the music aspirant of today,” said Artium Academy founder and CEO Ashish Joshi. “Artium aspires to be a thought leader in technological research and innovation to enhance the power of self-assessment, to capture vast data from fine human judgment, and feed machine learning towards the creation of AI-supported systems of assessment and prescription, and the sheer experience of the learning session, and facilitating the reach of qualitative pedagogy to the deserving across the globe.”
“Musical expertise is a product of multiple inputs from a variety of sources, experiences, influences, inspirations, challenges, struggles, failures and victories,” said Sonu Nigam, who is also one of the investors of Artium Academy. “My colleagues and I feel privileged to bring our learning, knowledge, skill development methods, and insights within the reach of multitudes of students through our design of performance-based learning programs that are committed to bringing out the best in each individual.’’
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
