MAM
Art-E bags the D2C mandate for VIP Industries
Mumbai: Art-E Media Tech, India’s leading creative media and MarTech agency, is delighted to announce its newest collaboration with VIP Industries. In this exciting partnership, the agency will take charge of the design, development, and management of websites and D2C platforms for various brands under the VIP Industries umbrella. Established in 1968, VIP Industries is Asia’s largest and amongst the world’s leading manufacturers and retailers of luggage, backpacks, and handbags. It supplies to over 45 countries.
This milestone collaboration is set to redefine the way VIP Industries connects with its customers. By harnessing Art-E’s expertise in Martech, Creative Technology, UI/UX and eCommerce solutions, VIP Industries aims to elevate its online presence and provide a seamless, immersive shopping experience for its global customer base.
VIP Industries head of marketing Praful Gupta said ‘We chose Art-E for their ability to not just develop but also bring upon various facets of martech to the fore. Our new websites seek to capture what each individual is seeking, so as to tailor make them to suit every need with speed. Our digital-first approach is well aligned with our customer-first attitude.
VIP Industries head of digital marketing Suyash Dongre added “We are looking forward to benefiting from Art-E’s capabilities to understand the user journeys of our customers that lead to a result-driven digital experience.
Art-E chief digital officer Preetesh Chouhan was expectedly elated. “VIP Industries is a VIP win for us. It strengthens our claim of being one of India’s finest martech companies; a claim built on our multi-stack capabilities over the last few years. Really excited for the opportunity to build some world-class platforms for a world-class client.
Art-E Mediatech Pvt. Ltd. as an integrated marketing & technology agency fuses creativity & martech for their brands in India and across borders. They have offices in Delhi, Noida, Bengaluru and Mumbai covering all aspects of digital marketing. They work with industries spanning mobility, consumer durables, FMCG, heavy industries, and e-commerce among others. Their core services are social media marketing, content creation, and marketing, media buying and planning, TVCs, product and technology development, and design services.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
