MAM
Arnab Mitra resigns from Media Contacts
MUMBAI: Media Contacts India and South Asia regional director Arnab Mitra has quit the agency.
Currently serving his notice period, May will be Mitra‘s last month at the agency.
Mitra confirmed the news to Indiantelevision.com.
With more than a decade‘s experience in digital media, Mitra joined Media Contacts, an interactive arm of Havas Digital – a division of Havas Media – in 2009 as India strategy head. In November 2010, he was promoted as regional director.
Apart from India, Mitra was handling three other markets: Pakistan, Bangladesh and Sri Lanka.
Previously, Mitra was head of business development at Ignitee Digital. He has also worked with the UK-based agency Purple Media, Pinstorm and Indigo Consulting.
In online communication experience Mitra as devised digital strategies for brands like Accenture, Jet Airways, Kingfisher Airlines, Barclays, AXIS Bank, Reliance, HSBC, TATA AIG, Asian paints, VW, Hugo Boss, HDFC, ICICI Prudential and Skoda.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
