MAM
Arms Communications wins Luminous and Groversons business
MUMBAI: Luminous Power Technologies has appointed Arms Communications for its new home electrical division. The agency won the business following a multi-agency pitch that took place in Delhi and saw participation from several agencies including Meridian, which is the incumbent on the account.
The annual media spends for this new division is estimated to be in the range of Rs 200-250 million.
Arms Communications chairman Reet Ahluwalia said, “To leverage Luminous‘ exciting brand equity, and achieve high visibility will be the focus for the home electrical division, which will be launched under the Luminous brand.”
The offering will include switches, fans, cables, and wires.
The media mix will include print, TV, outdoor and below the line (BTL) activities.
The media planning and buying duties for Luminous lie with Alliance Marketing and Advertising.
Luminous deputy general manager marketing Sridip Banerjee said, “Arms Communication came across as an agency which can provide strategic inputs to the overall marketing approach. It was quite evident through their presentations and the detailed discussion which spanned several meetings that there are synergies in the way both the parties want to promote brand Luminous and an understanding was reached in terms of overall creative duties as well as day to day conduct.”
Sachin Tendulkar, who was signed on as brand ambassador of Luminous Power, will also promote the offering of the home electrical division.
In 2010, Luminous had appointed Meridian to handle its creative function. Arms Crestra was managing the creative duties for Luminous Power Technologies before Meridian.
In a similar development the agency also won the creative account for ladies intimate wear manufacturer Groversons. The size of the business is estimated at Rs 70-80 million.
Groversons was established in India in 1953 by Chaman Lal Grover. It manufactures ladies undergarments in woven, knitted, and hosiery fabric. Some of the brands from the group include Paris Beauty, Miss-t, Poem, Sparsh, and Sunaina.
The group plans to use TV, print, digital, and below the line (BTL) activities to spread awareness about its brands. The campaign will begin by April 2012.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
