MAM
#ARM Worldwide COVID19 campaign, #WorkForDoctors served more than 10000 doctors, India Post to support it
MUMBAI: #ARM Worldwide, a Gurgaon based digital marketing & communication consultancy in support with a global wearable technology leader, Huami Amazfit has launched #WorkForDoctors campaign to help hospitals across India with necessary hygiene essentials supply.
The company earlier has announced a donation of high-quality N95 masks & protective suits to multiple Hospitals for helping people fighting against the coronavirus pandemic.
#WorkForDoctors is a non-profit initiative to help doctors and hospitals with a free supply of protective gear such as N95 masks and PPE kits to fight with COVID19. This initiative is jointly managed by #ARM Worldwide, Huami’s Amazfit and PR Innovations with a dedicated team to streamline queries & counselling for doctors, hospitals, and government.
Through #WorkForDoctors campaign, the company aims to reach out to hospitals and doctors who are facing a shortage of masks and hygiene essentials. Whatsapp Helpline 91-85954 38550 is receiving constant queries and requests from various doctors across India. The company has recently donated N95 masks to AIIMS New Delhi, Deen Dayal Upadhyay Hospital New Delhi, Ram Manohar Lohia Hospital New Delhi, Human Care Medical Charitable Trust, Dwarka and SN Medical College Agra, CMO Ayodhya Govt Hospital, CMO Noida Hospital.
The campaign’s primary aim is to help create conversations about helping doctors and why sharing this helpline number makes a difference in current healthcare stress. The secondary aim is also to combat the on-going crisis and to seed the thought of people doing their part in helping the doctors by conducting engagement activities. This initiative is amplified through a microsite https://workfordoctors.in & social media to make it the ‘need of the hour’ and make people aware of the part doctors are playing in the COVID-19 pandemic. The company also launched two videos for spreading awareness about the cause.
Speaking on the initiative, Honey Singh, CEO (PR & Content Marketing) #ARM Worldwide, says “It is very overwhelming that we can make the best use of all the resources for our frontline fighters. #WorkForDoctors campaign is helping us in reaching out to the right authorities and doctors who are contributing their best to fight against the coronavirus pandemic”
He also added “We are getting more than 100 calls every day till early morning. This includes support requests from Army Hospitals, Government authorities, small practitioners & relatives who are worried about their doctor members in the family. We would also like to thank the ministry of communications for extending the support of India Post”.
Reference:
We will try the N95 Mask delivery for 20 new Hospitals tomorrow, hope to get this going #WorkForDoctors 🙏
Doctors and Hospital can reach out for "free" supply on our helpline https://t.co/BkBilYtD1G pic.twitter.com/YMCW59Tthd
— Honey Singh (@honeytech) April 5, 2020
If any Doctor/Hospital/Medical Staff
need N95 masks and hygiene kits pls contact @miss_cherished24×7 Helpline (whatsapp) – 8595438550
— Tajinder Bagga (@TajinderBagga) April 2, 2020
YouTube campaign link https://youtu.be/MlixKvJsPyw
Instagram Link https://www.instagram.com/p/B-rRz5TBGQc/?utm_source=ig_web_copy_link
MAM
Crocs and Lego launch new collaborative collection in India
Iconic brands bring playful creativity to footwear with first drop on 13 April 2026.
MUMBAI: Crocs and Lego have clicked together once again and this time, the bricks are heading straight for Indian feet. The global footwear brand Crocs has announced the India launch of its latest Crocs x Lego Group collection, following the excitement of their multi-year global partnership unveiled earlier this year. The collaboration celebrates creativity, play, and individuality, merging Crocs’ signature comfort with Lego’s iconic building-block spirit.
The collection will roll out in two phases. A digital-exclusive pre-launch begins on 13 April 2026 on crocs.in, featuring four styles: the Lego Masterbrand Creativity Clog, Lego Midnight Garden Creativity Clog, Lego Creativity Clog, and Kids’ Lego Creativity Clog. Each pair purchased during this phase will include an exclusive Lego minifigure as a collectible bonus.
From May 2026, the full collection will be available across select Crocs stores, VegNonVeg, and Foot Locker outlets nationwide.
The designs playfully blend Crocs’ classic clog silhouette with Lego brick-inspired details, complete with custom Jibbitz charms on the upper and sole. The collection encourages wearers to treat their footwear as a canvas for personal expression, without any set instructions just an open invitation to build, explore, and have fun.
Crocs chief marketing officer Carly Gomez said, “The Lego Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves on being built different, celebrating self-expression and fuelling creativity.”
LEGO Group, head of licensing & extended line design & partnerships Satwik Saraswati added, “Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities.”
The campaign will extend beyond the product launch through creator-led seeding, elevated visual merchandising, and exclusive on-ground previews, supported by a deeper partnership with the Lego India team.
In a market that loves both comfort and fun, Crocs and Lego have built something special, a collection that lets every step feel like playtime. Get ready to click your heels (or rather, your clogs) because this collaboration is set to be a blockbuster hit with Indian fans.
