Digital
Arkreach unveils AI-powered contextual sentiment analysis
Mumbai – Arkreach has announced the launch of its groundbreaking AI-powered Contextual Sentiment Analysis tool. This innovative technology, developed using a sophisticated Large Language Model (LLM) trained on a corpus of 60 million articles across 50 languages, marks a significant advancement in the field of communications analytics.
Arkreach’s new feature enables communications professionals to precisely analyze the ‘contextual’ sentiment around specific entities like brand mentions, product names, or key spokespeople directly through their dashboards. Traditional tools, which typically provided broad article-level metrics, often missed the nuanced sentiments crucial for strategic decision-making.
“In the digital era, communications metrics must evolve. I’m thrilled to unveil Arkreach’s game-changing AI-driven Contextual Sentiment Analysis. This innovation redefines precision in communications analytics, pushing us beyond traditional metrics to embrace detailed, contextual insights rooted in News Consumption Behavioral Data,” said Arkreach chief strategy officer Vishal Sharma.
“For years, the industry has struggled with the limitations of traditional sentiment analysis tools. Our new AI-driven Contextual Sentiment Analysis not only pinpoints specific sentiments but also provides the depth of understanding our clients need to effectively tailor their communications strategies,” said Arkreach CTO Neeraj Kumar.
This technology is especially useful in complex scenarios where multiple entities or issues are discussed. For example, in media coverage about Jio’s 5G initiatives, regulatory interactions, and leadership, Arkreach’s tool can differentiate and highlight the positive sentiments around the 5G rollout and leadership, despite any negative tone of the article.
Arkreach’s AI-powered tool doesn’t just refine sentiment analysis—it transforms it. By enhancing the granularity of analysis and changing how communications professionals monitor public perception, the tool sharpens communications strategies with unprecedented accuracy. Additionally, the platform’s support for a comprehensive array of languages ensures that no matter where communications needs are focused, from Mumbai to Moscow or Mexico City, Arkreach is equipped to provide accurate, contextual insights.
Top supported languages include:
Asia: Languages such as Mandarin Chinese, Hindi, and Japanese
Europe: From English and French to Russian and Serbian
Middle East and North Africa: Including Arabic and Persian (Farsi)
Americas: Covering English, Spanish, and Portuguese
Africa: With languages like Swahili and Amharic
This extensive language capability empowers communications teams across the globe to leverage contextual sentiment analysis, ensuring no key insight is lost in translation.
Digital
Motorola launches nationwide monthly service camps in India
Free pick-up/drop for premium devices, zero labour charges and 10 per cent discounts kick off from 28 February 2026.
MUMBAI: Motorola just turned phone repairs into a monthly festival because when your device gets a free check-up and discount goodies, even a cracked screen feels like a celebration. Motorola India has unveiled its next-generation after-sales support ecosystem, headlined by Nationwide Monthly Service Camps starting 28 February 2026 at authorised service centres and collection points across the country. On a fixed day each month, customers can access zero labour charges, no inspection or diagnosis fees, free software updates, complimentary device cleaning and sanitisation, and a basic health check-up. Additional perks include 10 per cent off accessories and 10 per cent off spare parts.
Premium Signature, Edge, and Razr series users get free pick-up and drop service: technicians collect devices from home, repair them at authorised centres, and return them post-fix, no extra cost. Service requests can be raised via the support portal or email.
The ecosystem is powered by a comprehensive digital self-service suite: the Device Help app, Software Fix tool, Intelligent Voice Assistance (IVA), Moli (Motorola’s AI chatbot), and a 24×7 multilingual e-support portal across WhatsApp, web, and devices. This AI-first approach positions Motorola among the few brands in India offering always-on, proactive support to minimise downtime and resolve issues before they escalate.
The physical network is expanding rapidly to over 1,200 touchpoints by the end of FY26-27 more than double the current footprint ensuring faster, more consistent service in metros, Tier 1, Tier 2, and Tier 3 cities. Motorola also boasts improved spare parts availability and repair turnaround times nationwide.
Motorola India, managing director T. M. Narasimhan said, “At Motorola, our commitment to customers goes well beyond the point of purchase. With the Nationwide Monthly Service Camp and Free Doorstep Care Service, we are creating a comprehensive, proactive, and accessible after-sales support ecosystem.”
IDC’s Q3 FY25 report ranks Motorola as India’s fastest-growing smartphone brand with 52.4 per cent year-on-year growth and 8.3 per cent market share, reflecting rising consumer trust. In a market where after-sales experience often makes or breaks loyalty, Motorola’s latest push blends AI smarts, physical reach, and genuine perks turning routine maintenance into something fans might actually look forward to. Because when your phone gets this much love, staying loyal feels like the easiest decision of all.
