MAM
Arko Provo Bose joins Enormous as chief creative officer
Mumbai: Enormous has announced the joining of Arko Provo Bose as chief creative officer.
In this role, he will work closely with Enormous managing partner Ashish Khazanchi and the Mumbai and Gurgaon team to drive the agency’s creative vision and nurturing its creative talent, said the company in a statement.
With over 15 years of experience, Bose will be instrumental in developing and strengthening the creative capabilities in tandem with Enormous’ ethos of creating connected brands, it added.
“An agency is only as good as its leaders. A leader defines the vision and gives a direction to the talent for everyone to move as one. In its seventh year of operations, it is time for me to share this responsibility with someone who has a keen sense of the business and unbridled passion for creativity and solution,” said Khazanchi. “Arko is by far one the very best of his generation in Indian advertising. He is a juggernaut of talent and has many big campaigns behind him. We are moving to an exciting new phase as an agency and greater things should certainly be expected.”
Bose moves from MullenLowe Lintas where he was executive creative director for over a decade and worked with brands like Google, OLX, Nestle, Micromax mobile. The recent brand campaigns he worked on were Google Search Campaigns, With a little help from Google, OLX Bech De, YouTube Premium, Lifebuoy Plastic Baba, Zee Cinema ‘Seene Mein Cinema’ to name a few.
“The business of advertising is reinventing itself and so should we. The bustling energy at Enormous is intoxicating and that’s what got me here. Lowe has been more than family for the last 11 years,” said Bose. “I have always been part of a creative system that yields results and firmly believes in ideation that solves problems. I hope to bring that and much more to the place by collaborating with young and thriving talent across all corners of India and beyond.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
