Brands
Aristobrat launches new boxer collection
Mumbai: Aristobrat, a leading apparel brand in men’s slow fashion, has launched a new collection of boxers that redefines conventional apparel and celebrates the intimacy shared between couples. This new boxer collection surpasses the ordinary, showcasing sleek design, comfort, and sensuality while also igniting irresistible sparks of desire in one’s partner. With a bold motto, ‘It’s for Him, but liked by Her,’ the brand is set to redefine the very essence of modern masculinity and intimate fashion.
Boxers, according to a press release from the company, have become monotonous, with an abundance of designs featuring checks or polka dots that lack widespread appeal. With the modern gentleman in mind, Aristobrat’s boxer collection is designed to raise the wearer’s confidence and emphasize his innate masculinity, making a bold statement of style and attraction. Whether worn as a foundation for daily attire or showcased as a statement piece, Aristobrat’s boxers are more than just inner garments; they are expressions of individuality, radiating the essence of suave appeal and magnetic charm.
Says Aristobrat director & CEO Karan Singh: “Traditionally, men’s clothing has been overlooked. As we launch our latest boxer collection, we’re not just redefining men’s wear; we’re reimagining moments of intimacy. It’s not just about what he wears; it’s about the experience it creates for both. Aristobrat’s boxers offer versatility, designed to be worn indoors while also providing comfort for lounging. This timeless designs distinguishes them from others in the market. These boxers are suitable for sleeping, leisurely afternoons, or simply slipping into after a long day and ditching your trousers. Our aim at Aristobrat is to evoke admiration, spark connection, and redefine comfort, allowing love to speak in the quiet moments of lounging.”
Aristobrat’s collection includes a range of impeccably designed items such as sport-luxury polos, formal shirts, occasion shirts, trousers, all-purpose pants, and their signature Tjamas- a true crossover between pants & pajamas, each crafted to serve as a cornerstone in every man’s wardrobe. The affordable luxury brand takes pride in the fact that it never has dead stocks, actively selling all the inventory it generates. This conscious business practice aligns with the its ethos of promoting mindful consumption, reducing waste, and contributing to a more sustainable fashion industry.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
