MAM
Are cold-pressed oils a better choice in Indian households?
In recent years, cold-pressed oils have been gaining traction in Indian kitchens, and for good reason. With a rich culinary heritage rooted in using natural ingredients, the shift to cold-pressed oils feels like a step back to tradition—one that many believe could have lasting benefits for both wellness and flavour.
Unlike refined oils, cold-pressed oils are extracted through a process that doesn’t involve heat or chemicals. This allows them to retain most of their natural nutrients, including essential fatty acids, vitamins, and antioxidants. For households that are becoming more health-conscious, using cold-pressed oils might be a simple way to enhance everyday meals without compromising on flavour.
Traditional oils like sesame, mustard, sunflower, coconut, or groundnut, when cold-pressed, can bring out the authentic taste of regional dishes. For households that value both taste and tradition, cold-pressed oils provide an opportunity to rediscover age-old cooking methods.
Furthermore, the minimal processing involved may resonate with those who are conscious about the quality and source of their food.
While refined oils are typically chosen for their extended shelf life and affordability, the growing preference for cold-pressed alternatives indicates a subtle shift towards more natural, less processed options. As awareness around nutrition and wellness continues to evolve, more families are exploring how cold-pressed oils can fit into their everyday cooking.
In a world where wellness and tradition can intersect, cold-pressed oils offer a bridge between the two. For Indian households looking to prioritise wellness without sacrificing flavour, shifting to cold-pressed oils could be a worthwhile decision.
The article has been authored by Tata Simply Better nutrition advisor Sakshi Lalwani.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
