MAM
Archies and Mondelez India unite for unforgettable moments
Mumbai: Archies, the gifting brand, has joined hands with Mondelez India, makers and bakers of iconic brands like Cadbury Dairy Milk, Oreo, Bournvita, etc. Together, they are set to redefine the gifting experience, just in time for the Valentine’s season.
Archies, with its rich legacy in the gifting industry, has always been synonymous with spreading love and joy. The partnership with Mondelez India aligns seamlessly with Archies’ commitment to offering unique and heartfelt gifting solutions for every occasion. Mondelez India, the force behind Cadbury, has been instrumental in establishing chocolates and biscuits as integral components of gifting traditions across India for several decades. This collaboration aims to enhance and expand the “Meetha” occasions in millions of households by offering a delectable range of customised Mondelez gift hampers.
“We are excited about the possibilities this collaboration brings,” expressed Archies executive director Varun Moolchandani. “Mondelez’s reputation for crafting delightful and high-quality chocolates perfectly complements our mission to provide customers with an array of choices that symbolize affection and thoughtfulness. This Valentine’s season is just the beginning, and we look forward to creating countless sweet moments for our customers together. By coming together in this partnership, customers visiting stores, whether online or in-person, will now be able to explore Mondelez India’s thoughtfully curated collection of gift hampers. Be it for birthdays, anniversaries, Valentine’s Day, or any other special event.
Mondelez India – VP of sales Desmond D’Souza added, “We are excited to offer our differentiated gift hampers across Archies India’s stores and website. We look forward to jointly building a compelling gifting proposition for Indian shoppers, and to entrench our products as a gift item across multiple occasions, both large and small.”
The collaboration officially kicks off with an exclusive line-up of Mondelez India’s gift hampers will be available at Archies stores, promising a perfect blend of sweetness and sentiment. Whether it’s expressing love, celebrating milestones, or simply indulging in the joy of giving, Archies and Cadbury invite everyone to explore the art of gifting in a truly delightful way.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
