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Apple subsidiary FileMaker targets US ad agencies
MUMBAI: FileMaker, a subsidiary of Apple Computer in the US, has announced the availability of a resource web page for creative professionals within the advertising community at www.filemakertrial.com/advertisingpr
The company states that for advertising agencies large and small, the challenge is the same: how to spend more time focussed on creative work for clients, instead of spinning wheels managing agency business processes. FileMaker Pro is a database software and is used by more than 100,000 creative and business professionals in the industry, including those with advertising giants JWT, Lowe, McCann Erickson, Ogilvy and Deutsch. Deutsch, for
example, has implemented a FileMaker Pro-based job charge tracking system that handles everything, from estimates to purchase orders.
Deutsch VP graphic services Bill fitzgwerald says, “FileMaker Pro is so powerful and easy to use that it’s empowered our entire staff. By using FileMaker Pro, we can track real-time dollars spent on projects, deliver on estimate and accurately report department revenue.”
To help advertising agencies understand and visualise the productive benefits of using FileMaker Pro, FileMaker offers the FileMaker Creative Pro Starter Kit for trial download at www.filemakertrial.com/advertisingpr. This Creative Pro Starter Kit includes several following solutions which enable creative, business, traffic and production professionals to discover
how FileMaker Pro 7 can be used to more effectively and efficiently manage client details, job status, digital assets, time sheets and project activities.
One solution which is ClientTracker, developed by iSolutions is a pre-programmed, ready-to-use client tracking database that provides storage retrieval and management of complete contact information, including multiple notes per client contact. ClientTracker can also track multiple projects for each client.
Praesto Jr., developed by Base Builders is a job and client tracking solution for creative professionals that want to track projects,tasks and clients simultaneously. Praesto includes three modules — Projects, Tasks, Firms — that allow users to tracks all aspects of multiple project and the assignment and progress monitoring of associated tasks.
FileMaker states that its product FileMaker Pro is used by millions of individuals and workgroups around the world to be more productive and efficient. Business, education and government customers rely on FileMaker to manage people, projects, images, assets and other information.
MAM
WPP appoints Kyoko Matsushita as APAC CEO of WPP Creative
Former Japan CEO and Essence Global leader takes regional helm.
MUMBAI: Kyoko Matsushita just went from running Japan to captaining the entire APAC creative fleet because when you’ve already conquered one island nation, the next logical step is to steer a whole continent. WPP has appointed Kyoko Matsushita as APAC CEO of WPP Creative, effective immediately. She succeeds her previous role as CEO of WPP Japan, which she held since April 2022.
Matsushita brings a formidable track record in global media and creative leadership. Before joining WPP Japan, she served as Global CEO of Essence Global, having first joined the agency in 2014 as its inaugural APAC CEO. She was later promoted to global chief client officer, where she oversaw client services, satisfaction, and both organic and new business growth. Her earlier career includes senior roles at Sony, Electronic Arts and Gree UK, as well as a stint at Leo Burnett. She holds a master’s degree from the London School of Economics and Political Science.
Announcing the move on Linkedin, Matsushita described APAC as “a hotbed of creativity and potential” and expressed her excitement about working with teams across the region “to reimagine client growth” and “collaborate, learn, and co-create the future of creativity.”
The appointment strengthens WPP’s creative leadership in one of the world’s fastest-evolving markets, where Matsushita’s blend of regional expertise, global perspective and client-focused innovation is expected to drive the next phase of growth for WPP Creative across APAC.
In an industry where creativity knows no borders, WPP has chosen a leader who has already built bridges from Tokyo to London and back tasked with turning the entire Asia-Pacific region into one seamless canvas of ideas.
