Brands
Apple signs multi-year deal with Oprah Winfrey
MUMBAI: Remember the Oprah Winfrey show? The unstoppable business woman behind the show has now signed a multi-year content partnership with technology company Apple. Winfrey will work with the iPhone maker to produce TV shows for its forthcoming streaming service.
Winfrey is a renowned media proprietor, talk show host, actress, producer, and philanthropist.
Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world. The deal includes making of a film, tv, applications, books and other content that could easily be distributed on Apple’s platform.
Winfrey’s projects will be released as part of a lineup of original content from Apple.
Winfrey’s Harpo Films will own any and all content produced under the Apple partnership, in line with Winfrey’s longtime business model. However, she will continue in her role as chairman and CEO of Discovery Communications-backed cable network OWN.
Apple has stepped up against other OTT giants Netflix and Amazon Prime who have signed multiple celebrities and personalities in the last year. Apart form Winfrey, Apple recently also signed Jennifer Aniston, Reese Witherspoon and Steven Spielberg to reboot its original content plans.
Earlier last week, Nicole Kidman joined hands with Amazon for a first-look film and TV deal.
While Apple’s $1 billion push in original programming is big money, Netflix spent $6.3 billion while Amazon splurged $4.5 billion in 2017.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.






