Brands
Apollo Hospitals with GenY Medium bags the AHMA Award (Asia)
MUMBAI: GenY Medium (GenY), a digital marketing company has played a role in enabling Apollo Hospitals bag the prestigious AHMA Award (Asia) for the Chennai floods incident wherein the Hospitals’ emergency care played a critical role.
During the Chennai Floods, GenY Medium created a central digital system for disaster management, which could manage the flow of grievances, queries, request and feedback efficiently along with adding a human voice to brand Apollo which would regularly converse with its consumers and resolve their issues. The Real Time response from various channels including Facebook, Twitter and instant messaging platforms provided information to stranded patients with the help of multiple content snippets.
Automated sentiment analysis and attribution to reasons (using Artificial intelligence and Natural Language Processing) was used to escalate the queries to suitable hospital staff in a timely manner.
This digital system facilitated during crisis, where with the help of Social Listening, requests, queries and SOS received from disparate sources were responded to directly and efficiently, helped people with several queries resolved.
GenY Medium CEO Yashwant Kumar said: “We are thrilled that one of our most cherished customers, Apollo Hospitals has won the AHMA award for Digital marketing strategy. During this natural calamity when entire Chennai was flooded, Apollo team stayed operational and continued to serve the local community. We are glad that using our social listening platform we were able to connect in real-time with people who needed help and direct them to medical care available nearby.”
Apollo Hospitals VP Health Communications, and International Patient Services & Quality Initiatives Dr. Srinidhi Chidambaramsaid, “ Touching lives as a reward is enough for us, however this prestigious recognition from the AHMA has spurred us on to much more to serve our people in the online space –whether through emergency care, health awareness or prompt response at times of urgent medical need.”
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
