MAM
Apollo Hospitals consolidates media biz with Mindshare
MUMBAI: Apollo Hospitals has consolidated its media duties with Mindshare following a multi-agency pitch that took place in early December.
The GroupM agency was pitted against Madison Media in the final round of the pitch. The account size is pegged at around Rs 200 million.
Mindshare‘s Chennai office will service the account. Mudra Max was the incumbent agency handling Apollo Hospital Chennai account.
The agency has already started working on the business. It will soon launch the brand‘s national campaign with focus being on television and digital medium.
For the record, Lowe Lintas is the creative agency of record (AoR) for Apollo Hospital.
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
