Ad Campaigns
apna.co unveils #ApnaHustleChalRahaHai campaign
Mumbai: apna.co, India’s leading jobs and networking platform, announced the launch of its campaign which aims to reshape the job-seeking narratives in India, urging individuals to embrace a proactive approach to success. The campaign features Naveen Kasturia, known for his role in TVF Pitchers.
#ApnaHustleChalRahaHai campaign rapidly made a mark in the digital landscape and is making waves across platforms like YouTube, Instagram, and LinkedIn as it unveils a bold new vision for career advancement. Through the groundbreaking initiative, the digital film highlights the distinction between mere struggle and authentic hustle, inspiring viewers to pursue their dreams with relentless determination.
Kasturia is seen sharing personal insights and addressing the trials and tribulations encountered by Indian job seekers. He emphasizes the distinction between mere struggle and true hustle, inspiring viewers to adopt an empowered approach to success. The video concludes with Kasturia urging job seekers to embrace their dreams and hustle to achieve them. This campaign transcends the conventional job search, aiming to build a culture where every extra step taken towards professional growth should be celebrated as hustle not struggle.
Incorporating the spirit of hustle into the very essence of apna.co’s brand ethos and principles, the campaign emphasises the significance of resilience and the tireless pursuit of excellence. With the production helmed by the RVCJ agency, this campaign stands as a significant milestone in advancing a culture steeped in relentless determination and perseverance. It’s a collaboration that celebrates overcoming challenges and encourages individuals to chase their goals with determination persistently.
apna.co founder & CEO Nirmit Parikh said, “Today, as we unveil #ApnaHustleChalRahaHai, we’re trying to ignite a movement fueled by passion, perseverance, and purpose. At apna.co, we believe in the power of dreams, the strength of resilience, and the beauty of relentless pursuit. #ApnaHustleChalRahaHai is our manifesto – a rallying cry to all those who dare to dream big, hustle hard, and defy the odds. It’s a call to rewrite the rules, redefine success, and revolutionize the way we approach our careers.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
