MAM
APL Apollo Unveils Low Diameter High Thickness Steel Tubes, “Apollo Mechanical”
New Delhi: APL Apollo Tubes Limited (APL Apollo), one of the leading branded steel tubes manufacturers, has launched ‘Apollo Mechanical’, a wide range of Low Diameter High Thickness steel tubes for use in heavy duty applications. Tough, long lasting and robust, Apollo Mechanical tubes are unique size tubes that offer high strength, uniformity and cost effectiveness at the same time.
Apollo Mechanical tubes boast immense mechanical capabilities owing to their sturdy built. An unrivalled innovation Apollo Mechanical tubes are ideal for applications that require higher load bearing capacity, hardness and toughness like agricultural machineries, lifting & handling equipments, industrial instruments, among others.
Announcing the launch of ‘Apollo Mechanical tubes’, Mr. Sanjay Gupta, CMD, APL Apollo said, “Apollo Mechanical tubes are our most talked about technological innovation that provides enhanced load bearing capacity, hardness, toughness and the ability to withstand maximum stress making them ideal for use in industrial instruments, machineries and lifting & handling equipments. Over the years, authentic and robust R&D capabilities have been the key driving force behind our ever-growing ability to create new products and adopt new applications.”
Apollo Mechanical tubes are used in Cultivator, Rotavator, Harvester, Tower Crane Mast Section, Mobile Gantry Crane, Spreader Beam, Monorail Crane, Hydraulic Cylinder, Axle, Trailer Hitch, Trailer Frame, Heavy Duty Chain Conveyor, and various such mechanical applications. Moreover, their pleasing surface finish, rigid dimensional tolerance, uniform strength and durability coupled with greater ease of fabrication altogether offer flexibility to the designers and engineers.
Produced from heavy-duty tube mills, Apollo Mechanical tubes are manufactured using high frequency induction welding and they pass through stringent quality checks at each stage to provide the valued customers the much-needed assurance about durability, performance and efficiency.
Offered at a competitive price, “Apollo Mechanical” tubes are available in a wide range of sizes.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
