MAM
APL Apollo Unveils Low Diameter High Thickness Steel Tubes, “Apollo Mechanical”
New Delhi: APL Apollo Tubes Limited (APL Apollo), one of the leading branded steel tubes manufacturers, has launched ‘Apollo Mechanical’, a wide range of Low Diameter High Thickness steel tubes for use in heavy duty applications. Tough, long lasting and robust, Apollo Mechanical tubes are unique size tubes that offer high strength, uniformity and cost effectiveness at the same time.
Apollo Mechanical tubes boast immense mechanical capabilities owing to their sturdy built. An unrivalled innovation Apollo Mechanical tubes are ideal for applications that require higher load bearing capacity, hardness and toughness like agricultural machineries, lifting & handling equipments, industrial instruments, among others.
Announcing the launch of ‘Apollo Mechanical tubes’, Mr. Sanjay Gupta, CMD, APL Apollo said, “Apollo Mechanical tubes are our most talked about technological innovation that provides enhanced load bearing capacity, hardness, toughness and the ability to withstand maximum stress making them ideal for use in industrial instruments, machineries and lifting & handling equipments. Over the years, authentic and robust R&D capabilities have been the key driving force behind our ever-growing ability to create new products and adopt new applications.”
Apollo Mechanical tubes are used in Cultivator, Rotavator, Harvester, Tower Crane Mast Section, Mobile Gantry Crane, Spreader Beam, Monorail Crane, Hydraulic Cylinder, Axle, Trailer Hitch, Trailer Frame, Heavy Duty Chain Conveyor, and various such mechanical applications. Moreover, their pleasing surface finish, rigid dimensional tolerance, uniform strength and durability coupled with greater ease of fabrication altogether offer flexibility to the designers and engineers.
Produced from heavy-duty tube mills, Apollo Mechanical tubes are manufactured using high frequency induction welding and they pass through stringent quality checks at each stage to provide the valued customers the much-needed assurance about durability, performance and efficiency.
Offered at a competitive price, “Apollo Mechanical” tubes are available in a wide range of sizes.
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
