Brands
APIS INDIA Ltd launches ‘Organic Honey’
Mumbai: Apis India Ltd (BSE: 506166), a leading FMCG player with three generations of experience and an established reputation for sourcing, producing, and supplying quality products, unveiled its Organic Honey in a dazzling launch event graced by Bollywood actress Sanya Malhotra. Marking a transformative chapter in its journey, this exquisite offering delivers nature’s pure sweetness in a symphony of responsible sourcing and exquisite taste.
“We, at Apis India, have always believed in nurturing nature’s bounty,” said Apis India Ltd managing director Amit Anand, addressing the captivated audience. “Today, we take that commitment a step further, presenting our Organic Honey – a promise kept to the bees, the environment, and our consumers seeking healthier, mindful lifestyles.”
Malhotra, a passionate advocate for wellness and a vocal supporter of sustainable practices added, “For me, honey is more than just a treat; it’s a taste of sunshine and a reminder of our interconnectedness with nature. Apis India’s Organic Honey embodies this perfectly, offering a delicious way to nourish ourselves while caring for the planet.”
The event unveiled the stunning Apis India Organic Honey, meticulously sourced from the pristine, organically certified lands nestled in the valleys of Kashmir. This exquisite offering boasts a never-before-seen introductory price of Rs. 240 for a 450g SKU packaged in an attractive glass bottle that will remain available in selected market and stores for limited period. This price is comparable to the available non-organic honey products in the market
This single-origin honey, sourced from the sun-kissed meadows of Kashmir, presents a symphony of delicate floral notes that tantalize the taste buds. Each drop captures the essence of nature’s purity and promises a luxurious experience for discerning palates.
Apis India’s Organic Honey promises:
- Certified Organic: Rigorously inspected and certified by accredited bodies, ensuring ethical beekeeping practices and sustainable farming.
- Natural Goodness: Honey with all its natural goodness and health benefits preserved.
- Exquisite Taste: A symphony of delicate floral notes, elevating any culinary experience.
- Sustainable Promise: Responsible sourcing and packaging that minimizes environmental impact.
As the event unfolded, guests savoured the exquisite flavor of the Organic Honey, witnessing first-hand the culmination of Apis India’s dedication to fitness, hygiene, quality and sustainability. The launch marked a resounding start to a new chapter in the company’s history, one steeped in the golden promise of organic honey and a commitment to building a healthier more mindful future.
Brands
Celsius100 Consulting names Rhys Rufus CEO
Long-time leader steps up as firm bets on continuity to drive next growth phase
BENGALURU: Celsius100 Consulting Private Limited has elevated long-serving leader Rhys Rufus to chief executive officer, marking a leadership shift as the firm prepares for its next phase of growth.
Rufus takes over from founder S Ghosh, who will continue as founder and managing director. In his new role, Ghosh will focus on strategic direction and new business opportunities, while Rufus assumes responsibility for daily operations and growth initiatives.
The appointment caps a 16-year journey for Rufus at the company. Having joined in its early years, he went on to build Celsius100’s digital services arm from scratch, turning it into one of the firm’s fastest-growing verticals. Under his leadership, the company strengthened its capabilities across digital marketing strategy, performance marketing, campaign execution and measurement.
Beyond digital, Rufus has played a key role in shaping the organisation’s talent pool and expanding its client base. He has led business development efforts across India and helped extend the firm’s footprint into the United Kingdom, reinforcing its position as a cross-market consulting partner.
“Rhys has been the backbone of our growth story for 16 years. He built our digital services practice from scratch, assembled a brilliant team, and won the trust of clients in India and the UK. His calm temperament, his deep commitment to quality, and his ability to forge lasting partnerships make him the ideal person to lead Celsius100 into its next chapter. I could not be more confident in this transition,” said Celsius100 Consulting Private Limited founder and managing director S Ghosh.
Rufus struck a reflective note on taking charge. “Celsius100 has been home for the better part of my professional life and I am deeply honoured to take on this responsibility. We have built something unique together over almost two decades, and I look forward to working with our talented team and valued clients to take the company to new heights. Our focus will remain on delivering work that truly transforms our partners’ businesses,” said Rufus.
Colleagues describe Rufus as a steady hand under pressure and a leader who prioritises long-term relationships. His elevation signals a clear bet on continuity, with the company choosing to promote from within rather than look outside for leadership.
As Celsius100 enters its next chapter, the transition reflects both stability and ambition, with a familiar face now steering the firm towards fresh opportunities.
