MAM
APCO Worldwide, Aakriti form partnership in India
MUMBAI: The India operations of global communication consultancy APCO Worldwide has entered into a strategic partnership with Ahmedabad-based advertising agency Aakriti Promotions and Media, to focus on developing a comprehensive communication offer in the country.
APCO Worldwide India, Middle East and Africa executive director Philippe Maze-Sencier said, “India is a growing market for APCO and this partnership strategically integrates APCO and Aakriti‘s services to provide a 360-degree communication service to present and future clients.”
APCO Worldwide India managing director Sukanti Ghosh added, “We are very excited about the opportunities we see in partnering with Aakriti, which will accelerate our plans for APCO‘s growth in India.”
Aakriti managing director Pankaj Mudholkar said, “Our strategic partnership with APCO will help us provide integrated services to our existing clients and expand opportunities nationally. APCO‘s acclaimed strategic communication record mixed with Aakriti‘s expertise in above-the-line and below-the-line advertising activities will enable the partnership to deliver the best holistic service in the industry.”
APCO and Aakriti recently partnered to deliver the integrated communication campaign for the Vibrant Gujarat 2011 Summit. APCO was the official relationship partner for the 2011 summit and has been retained for the 2013 summit.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
