MAM
AP International appoints Daisy Veerasingham as sales director
MUMBAI: Associated Press, the international news agency is expanding its business outside the United States.
The agency has announced the appointment of Daisy Veerasingham as its new International sales director.
Announcing the appointment, AP International Global Business vice president Ian Ritchie said: “The raison d’?tre for the creation of AP International is to expand our global sales for all AP products. Daisy is the right person to drive that objective and I am delighted that she is on board.”
Daisy will be responsible for all revenue generated within API, including text, photos, video and digital new media income, says a company release.
Prior to her appointment, Veerasingham was the group sales director at Lexis Nexis Butterworth Tolley and managing director at Lexis Nexis Europe. She also worked at the Financial Times and in her last position was sales and marketing director for FT Information, adds the release.
Says Veerasingham, “I am delighted to have joined the Associated Press at such a key time, with the creation of API and its commitment to becoming the essential global news provider.”
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
