MAM
AOL, DC Comics launch online daily ‘Batman’ comic strip
VIRGINIA: The cape figure is going from strength to strength courtesy the internet. An original online Batman comic strip has been created for America Online by DC Comics. The detective, Gotham City and AOL members will soon have a new nemesis an Eastern mythic figure Sin Tzu.
Batman: Shadow of Sin Tzu will appear online on AOL five days a week. This new Batman ongoing storyline was developed especially for the online environment and for KOL, AOL’s new experience for kids, which will be available to consumers later this year.
Gotham’s most notorious villains have joined hands. Batman must discover who is behind this diabolical conspiracy before an all-out war descends on the city. It could Sin Tzu or Two-face or perhaps the Joker. As the mystery unfolds, kids can go online each weekday and get a new episode in this exciting year-long serial. Through the venture DC Comics is looking to bridge the generational gap between parents who grew up reading Batman stories in comic books and watching him on television and their kids who will now be able to check out Batman’s daily adventures online.
AOL and DC Comics have also joined forces to offer a host of additional special content and features for AOL’s new experiences for its kids and teens audiences. When KOL launches kids can check out special Batman and Superman comics online as well as access other features related to the superheroes. In addition, each weekday, kids and teens can get Spy vs. Spy comics and wacky excerpts from the classic Mad Magazine.
Besides Batman DC Comics also owns Superman, Wonder Woman and the Sandman.
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
