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Anymind Group unlocks premium Youtube ads, boosting creator earnings
MUMBAI: If there’s one thing advertisers crave, it’s control. And if there’s one thing content creators love, it’s higher earnings. Enter Anymind Group’s latest power move—becoming a Youtube Partner Sales program partner. The announcement today opens up a lucrative advertising frontier, offering brands premium reserved ad inventory across Anymind’s network of Youtube creators.
Through the Anymind Youtube Reserved Ads program, advertisers can now secure pre-roll, mid-roll, and post-roll ad placements on content from affiliated creators. This means programmatic guaranteed ad buys and ‘100 per cent share of voice reservations’, where a single advertiser monopolises all ad placements on a creator’s video views.
Unlike auctioned inventory on Display & Video 360, these reservations offer higher priority, ensuring advertisers gain deeper access to premium, high-impact placements. Anymind’s robust local networks—including web and app publishers—alongside its expansive creator partnerships, create an unparalleled advertising ecosystem.
It’s not just advertisers getting a sweet deal. Affiliated creators benefit from increased earnings as Anymind and Google unlock a greater share of reserved advertising. This means creators can supplement their traditional Adsense revenue with more premium advertisers and higher-demand placements.
To make life even easier for advertisers, Anymind is launching interest-specific advertising packages across entertainment, sports, lifestyle, and news. This move provides greater targeting precision, ensuring ads reach the right audience at the right time.
Whether a creator has a niche following or a subscriber base in the tens of millions, Anymind’s approach enhances advertising efficiency while delivering valuable insights to brands looking to engage hyper-relevant audiences.
Anymind isn’t stopping with Youtube. Online publishers using Anymanager now have a new AI-driven revenue stream. A recently launched feature enables publishers to auto-generate short-form videos from published articles, further expanding their monetisation options.
“True to our philosophy of ‘Growth for Everyone’, this program undoubtedly benefits our advertisers, creators and even publishers by unlocking more powerful outcomes through collaboration with us. Due to our unique business model, we’re one of the few companies that can provide deep accessibility into the advertising ecosystem,” said Anymind Group MD – creator growth Punsak Limvatanayingyong.
Adding to this, Anymind Group India/MENA MD and performance business, Siddharth Kelkar stated, “This partnership comes at a right time as we have recently launched a new feature on AnyManager that enables publishers to automatically create short-form videos from published articles with the use of AI. As part of our growth plans this year, we can now provide direct access to a larger scale of video ad inventory across APAC and the Middle East to our clients, including our partnered creators on Youtube.”
As of November 2024, Anymind Group collaborates with over 2,700 creators and 1,700 online publishers across APAC and globally. With this latest initiative, advertisers, creators, and publishers alike are set to benefit from a smarter, more efficient advertising ecosystem.
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Creativefuel takes Priyagold’s social media & digital reins
Agency to lead content, strategy and media to boost Priyagold’s digital presence
MUMBAI: Priyagold has teamed up with Creativefuel to sharpen its social media and digital game for 2026. The partnership will see Creativefuel steering the brand’s social strategy, creating content, crafting stories, and driving community engagement across platforms.
On top of that, the agency will manage digital media planning and buying, ensuring Priyagold’s key messages reach the right audience while delivering measurable impact for both brand and performance goals. The aim is a seamless, audience-first digital presence that honours Priyagold’s legacy while keeping pace with today’s fast-moving online world.
“Priyagold has always focused on connecting with consumers across generations,” said Priyagold director Mannas Agarwwal. “Creativefuel’s grasp of digital culture and audience behaviour made them a natural partner for building a consistent and meaningful online story.”
Creativefuel founder and CEO Tushar Sukhramani added, “Priyagold is a household name across generations. Our focus will be on creating a digital presence that is consistent, culturally relevant, and true to the brand’s essence, supported by sharp media execution to deliver real results.”
This win adds to Creativefuel’s growing FMCG portfolio, joining brands like Balaji Wafers in its stable and strengthening its position as one of India’s leading digital partners for consumer brands.
Priyagold, renowned for its trusted presence in Indian households, continues to evolve its communication approach as digital platforms play an ever-increasing role in connecting with consumers.
