AD Agencies
Anymind Group unlocks premium Youtube ads, boosting creator earnings
MUMBAI: If there’s one thing advertisers crave, it’s control. And if there’s one thing content creators love, it’s higher earnings. Enter Anymind Group’s latest power move—becoming a Youtube Partner Sales program partner. The announcement today opens up a lucrative advertising frontier, offering brands premium reserved ad inventory across Anymind’s network of Youtube creators.
Through the Anymind Youtube Reserved Ads program, advertisers can now secure pre-roll, mid-roll, and post-roll ad placements on content from affiliated creators. This means programmatic guaranteed ad buys and ‘100 per cent share of voice reservations’, where a single advertiser monopolises all ad placements on a creator’s video views.
Unlike auctioned inventory on Display & Video 360, these reservations offer higher priority, ensuring advertisers gain deeper access to premium, high-impact placements. Anymind’s robust local networks—including web and app publishers—alongside its expansive creator partnerships, create an unparalleled advertising ecosystem.
It’s not just advertisers getting a sweet deal. Affiliated creators benefit from increased earnings as Anymind and Google unlock a greater share of reserved advertising. This means creators can supplement their traditional Adsense revenue with more premium advertisers and higher-demand placements.
To make life even easier for advertisers, Anymind is launching interest-specific advertising packages across entertainment, sports, lifestyle, and news. This move provides greater targeting precision, ensuring ads reach the right audience at the right time.
Whether a creator has a niche following or a subscriber base in the tens of millions, Anymind’s approach enhances advertising efficiency while delivering valuable insights to brands looking to engage hyper-relevant audiences.
Anymind isn’t stopping with Youtube. Online publishers using Anymanager now have a new AI-driven revenue stream. A recently launched feature enables publishers to auto-generate short-form videos from published articles, further expanding their monetisation options.
“True to our philosophy of ‘Growth for Everyone’, this program undoubtedly benefits our advertisers, creators and even publishers by unlocking more powerful outcomes through collaboration with us. Due to our unique business model, we’re one of the few companies that can provide deep accessibility into the advertising ecosystem,” said Anymind Group MD – creator growth Punsak Limvatanayingyong.
Adding to this, Anymind Group India/MENA MD and performance business, Siddharth Kelkar stated, “This partnership comes at a right time as we have recently launched a new feature on AnyManager that enables publishers to automatically create short-form videos from published articles with the use of AI. As part of our growth plans this year, we can now provide direct access to a larger scale of video ad inventory across APAC and the Middle East to our clients, including our partnered creators on Youtube.”
As of November 2024, Anymind Group collaborates with over 2,700 creators and 1,700 online publishers across APAC and globally. With this latest initiative, advertisers, creators, and publishers alike are set to benefit from a smarter, more efficient advertising ecosystem.
AD Agencies
AdTrust Summit 2026 to examine trust, AI and Gen Alpha in advertising
Two-day summit in Mumbai to explore ethics, regulation and the future of advertising trust
MUMBAI: At a time when advertising is navigating a delicate trust deficit, the Advertising Standards Council of India is preparing to bring the industry to the table. On 17 and 18 March, the body will host the inaugural AdTrust Summit 2026 in Mumbai, a two-day gathering designed to spark conversation around responsibility, regulation and credibility in modern advertising.
The summit, to be held at the Jio World Convention Centre in Bandra Kurla Complex, will bring together leaders from advertising, media, technology and policy to examine how brands can build trust in a marketplace increasingly shaped by algorithms, influencers and artificial intelligence.
In an age of deepfakes, dark patterns and blurred lines between content and commerce, the question is no longer just how brands capture attention, but whether audiences believe what they see. The AdTrust Summit aims to unpack that challenge.
Day one will turn its attention to the youngest digital natives. Titled Decoding Gen Alpha, the session will unveil ‘What the Sigma?’, a study by ASCI and Futurebrands Consulting that explores how children growing up in a hyper-digital environment encounter advertising and commercial messaging.
The report presentation will be delivered by Santosh Desai, founder and director at Think9 Consumer Technologies and a social commentator known for his insights into consumer behaviour. The discussion that follows will attempt to decode how Gen Alpha consumes media, interacts with brands and navigates the growing overlap between entertainment and marketing.
In a move that mirrors the subject itself, two Gen Alpha students will also join the conversation, offering a rare perspective from the generation advertisers are trying to understand.
The second panel of the day will shift the focus from observation to implication, asking what the report’s findings mean for brands, agencies and society. Speakers include Karthik Srinivasan, communications strategy consultant; Preeti Vyas, president at Mythik; and Abigail Dias, associate president planning at Ogilvy. The session will be moderated by Sonali Krishna, editor at ET Brand Equity.
Day two moves from insight to regulation. Under the theme From Compliance to Trust, ASCI will release its Ad Law Compendium, a comprehensive guide to India’s advertising regulations.
The day will open with a keynote by Sudhanshu Vats, chairman at ASCI and managing director at Pidilite Industries, followed by a chief guest address by Sanjay Jaju, secretary at the Ministry of Information and Broadcasting.
Legal experts from Khaitan & Co., including Haigreve Khaitan, senior partner, and Tanu Banerjee, partner, will present an overview of the current advertising law landscape in India and examine whether existing frameworks are equipped to deal with emerging technologies and formats.
Subsequent panels will explore issues increasingly shaping the industry’s ethical compass. Conversations will range from the limits of persuasive design and the rise of dark patterns, to the growing scrutiny brands face from digital creators and consumer watchdogs.
One session will also feature Revant Himatsingka, widely known online as the Food Pharmer, whose critiques of packaged food brands have sparked debate around transparency and corporate accountability.
Later discussions will turn toward media literacy among Gen Alpha, asking how children can be equipped to navigate a digital world where gaming, content and commerce are becoming indistinguishable.
The summit will conclude with a final panel on the future of advertising, bringing together voices from agencies, legal circles and technology platforms to discuss how innovation, intelligence and integrity can coexist.
For an industry built on persuasion, trust has always been its quiet currency. But as audiences grow more sceptical and digital ecosystems more complex, that currency is under pressure.
Events like the AdTrust Summit suggest the advertising world knows it cannot afford to take credibility for granted. The real challenge now is turning conversation into commitment.
