MAM
AnyMind Group appoints Arjun Paramhans as India lead of influencer management for AnyTag
Mumbai: AnyMind Group, a Tokyo-based technology company providing digital marketing, influencer marketing, publisher monetisation, creator monetisation and e-commerce solutions has announced the appointment of Arjun Paramhans as India director – strategy & influencer management for AnyTag, the influencer marketing platform.
Paramhans brings with him over 13 years of rich experience as a seasoned marketer, having worked across startups, digital agencies and broadcast media giants such as Dentsu Webchutney, BIG FM and Viacom18. He has led award-winning social media initiatives, creative communication, partnerships and influencer marketing campaigns for esteemed brands like Red Bull, Samsung, Royal Enfield, Airtel and more.
In his previous role at Verse Innovation, Paramhans played a pivotal role in driving the digital revenue, product monetization and creative solutions.
AnyMind Group country manager – India & MENA Rubeena Singh said, “We are thrilled to welcome Arjun to the AnyMind team. His impressive credentials and expertise in creator growth and brand solutions aligns with our goal of bringing only the best talent towards achieving leadership in influencer marketing in India, like we have successfully done across other markets.”
Expressing his excitement about joining AnyMind Group, Paramhans said, “It’s amazing to be part of a technology-led organization like AnyMind Group, which has a stellar reputation for being leaders in the influencer marketing space across Southeast Asia and East Asia. I’m excited to be at the forefront of AnyTag’s India growth story as we look to achieve dominance in this market as well.”
AnyMind Group acquired POKKT, a leading mobile advertising platform in 2020 and entered the Indian market. Through this acquisition, the company expanded its offerings in the Indian market, including its influencer marketing platform, AnyTag.
MAM
Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
