MAM
AnyMind Group appoints Arjun Paramhans as India lead of influencer management for AnyTag
Mumbai: AnyMind Group, a Tokyo-based technology company providing digital marketing, influencer marketing, publisher monetisation, creator monetisation and e-commerce solutions has announced the appointment of Arjun Paramhans as India director – strategy & influencer management for AnyTag, the influencer marketing platform.
Paramhans brings with him over 13 years of rich experience as a seasoned marketer, having worked across startups, digital agencies and broadcast media giants such as Dentsu Webchutney, BIG FM and Viacom18. He has led award-winning social media initiatives, creative communication, partnerships and influencer marketing campaigns for esteemed brands like Red Bull, Samsung, Royal Enfield, Airtel and more.
In his previous role at Verse Innovation, Paramhans played a pivotal role in driving the digital revenue, product monetization and creative solutions.
AnyMind Group country manager – India & MENA Rubeena Singh said, “We are thrilled to welcome Arjun to the AnyMind team. His impressive credentials and expertise in creator growth and brand solutions aligns with our goal of bringing only the best talent towards achieving leadership in influencer marketing in India, like we have successfully done across other markets.”
Expressing his excitement about joining AnyMind Group, Paramhans said, “It’s amazing to be part of a technology-led organization like AnyMind Group, which has a stellar reputation for being leaders in the influencer marketing space across Southeast Asia and East Asia. I’m excited to be at the forefront of AnyTag’s India growth story as we look to achieve dominance in this market as well.”
AnyMind Group acquired POKKT, a leading mobile advertising platform in 2020 and entered the Indian market. Through this acquisition, the company expanded its offerings in the Indian market, including its influencer marketing platform, AnyTag.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
