Brands
Anymind banks on avatars to fast-track brand live streaming
MUMBAI: Talk about putting your money where your face is. Anymind group is banking on avatars to give live commerce a fresh facelift.
The company has rolled out its new ‘Avatar Bank’ on Anylive, its AI-powered live commerce platform. Think of it as a ready-to-wear wardrobe, but for digital hosts: brands can now dip into a library of pre-made AI avatars instead of spending time and money creating one from scratch.
The appeal? Speed and savings. With avatars off the shelf, brands can launch streams in just a week, making live commerce campaigns quicker, leaner and far less of a production headache. For brands juggling multiple campaigns, that’s as close to plug-and-play as it gets.
Anylive isn’t just about pretty faces either. The platform can deliver content in multiple languages, run streams around the clock, and crunch data from both human and AI-led sessions to help brands fine-tune scripts and performances. The Avatar Bank slips neatly into this ecosystem, letting businesses mix and match, use custom avatars for premium projects, or pick from the bank when speed matters.
Anymind Group, ceo and co-founder, Kosuke Sogo said the feature has already gained traction in Thailand, Malaysia and Vietnam. “This update makes it easier than ever for brands to incorporate AI avatars into their live commerce efforts. We will expand our lineup to give brands more choice, helping them achieve maximum results with minimal effort,” he said.
For a world hungry for faster campaigns, the message is clear: avatars aren’t just virtual, they’re virtually indispensable.
Brands
BlaBliBlu hits Rs 100 crore run rate within six months of launch
Affordable luxury fragrance brand rides youth demand and rapid adoption
NEW DELHI: BlaBliBlu has clocked an annual run rate of Rs 100 crore within just six months of launch, underlining the rapid rise of new-age fragrance brands catering to India’s young consumers.
The startup, founded by Palash Arneja along with Rajat, Kushal and Durgesh, is currently operating at a monthly run rate of Rs 8 crore. The milestone places it among the fastest-growing entrants in India’s competitive fragrance market.
BlaBliBlu’s growth story hinges on a clear gap it spotted early on. Consumers typically had to choose between expensive international perfumes and lower-priced options that often compromised on quality or longevity. The brand positioned itself in between, offering fragrances priced under Rs 1,000 while maintaining premium-like performance.
A key differentiator has been its product formulation. With a fragrance oil concentration of around 25 per cent, the company claims its perfumes deliver longer-lasting wear comparable to higher-end global brands. Combined with sleek packaging and design, the products have resonated with younger buyers looking for both style and substance.
“Reaching a Rs 100 crore annual run rate within six months is an exciting milestone that shows strong customer demand across India,” said BlaBliBlu founder Palash Arneja. He added that the brand’s focus has been on delivering premium-quality scents while keeping them accessible, supported by continuous feedback and product innovation.
Instead of relying heavily on marketing spends, the company has leaned on a product-led growth strategy. Its trial packs, priced at Rs 399, allow customers to sample multiple fragrances before committing to a full-size purchase. The option to redeem the trial cost or opt for a refund has helped reduce hesitation and build trust among first-time buyers.
Customer insight has also played a central role in shaping the brand. Before launch, the team conducted on-ground research across malls and retail spaces to understand preferences. Since then, feedback from thousands of users has fed into product development and brand decisions.
Looking ahead, BlaBliBlu plans to expand its portfolio into adjacent categories such as body washes, roll-ons and car fragrances, while also exploring niche scent offerings.
With a strong start and a clear value proposition, the brand’s early momentum suggests it is well placed to carve out a lasting space in India’s evolving fragrance market.
