MAM
Anwesh Bose moves on from Whisper Media
New Delhi: Anwesh Bose, the chief executive officer of the ad-tech company Whisper Media has moved on from the company, after leading it for over a year.
Bose shared the update in a LinkedIn post and added that 31 May was officially his last day at Whisper Media. “I start a new inning tomorrow and will continue to be based in Jakarta. However, today is about Whisper Media… I am confident that Whisper will keep marching forward from one successful milestone to another. Thank you for 500+ memorable days, mates,” he wrote.
Bose had joined Whisper Media in January, 2020. He was previously associated with Havas Group, Jakarta, Indonesia in leadership positions. He has also worked with DDB Mudramax, Delhi as senior vice president for nearly three years. He was business head of media for north and east India and business head of digital media for all India. He also had a brief stint with Dentsu Asia as a media consultant
“My stint at Whisper has been my shortest professionally but a very successful & meaningful one, despite Covid-19. Every team member contributed their bit with passion and commitment to make it happen & we were ably supported in equal measure by the management. Thank you team Whisper Media,” wrote Bose in his post.
Brands
Deconstruct upgrades gel sunscreen with new-age UV filters
Reformulation adds four next-gen UV filters for stronger, longer sun protection
NATIONAL: Indian skincare brand Deconstruct has upgraded its bestselling gel sunscreen, becoming one of the first domestic brands to shift to a new generation of photostable UV filters tailored for Indian weather conditions and skin types.
The reformulated product uses four modern UV filters, including Tinosorb S, Tinosorb M, Uvinul A Plus and Uvinul T 150, designed to deliver broad-spectrum UVA and UVB protection with improved durability under prolonged sun exposure. Unlike older filters that can degrade quickly, the upgraded formulation remains effective for longer periods, addressing concerns about real-world sunscreen performance in heat and humidity.
While the science has been strengthened, Deconstruct retained the product’s lightweight, non-greasy gel texture. The sunscreen absorbs quickly, leaves no white cast and is designed for oily skin and daily use in humid climates: key factors behind its popularity with Indian consumers.
Photostability is increasingly seen as a critical benchmark in sunscreen efficacy, as unstable filters can weaken protection even with repeat application. By adopting globally recognised, highly stable UV filters, Deconstruct aims to narrow the gap between Indian formulations and international performance standards.
Deconstruct founder and CEO Malini Adapureddy, said the upgrade was driven by the need to improve protection without compromising user experience. She said Indian conditions demand sunscreens that remain effective under sustained sun exposure while staying comfortable enough for everyday wear.
The reformulation reflects a broader shift within India’s skincare market towards performance-led sun protection that prioritises durability and real-world use, rather than headline SPF claims alone.
