Brands
Anupam Mittal teases next project with iconic tagline ‘Yeh Dil Maange More’
Mumbai: Anupam Mittal, the enigmatic founder of a prominent matchmaking platform, also recognised for his role as a sharp-witted judge on a popular reality show, has become a notable figure in the business and entertainment industry.
But now, the buzz in the business corridors is hinting at something new. Anupam Mittal, known for his audacious ventures, recently set the social media world on fire with a cryptic Instagram reel. In his latest reel, he said, “Itne dillon ko milaane ke baad bhi, apni gaadi aagey badh rahi phir bhi… Yeh Dil Maange More. Maybe it’s about time I do something about this dil ki feeling?”.
As online chatter peaks, one can’t help but wonder: What’s Anupam Mittal up to now? With a tagline reminiscent of Pepsi’s iconic ’90s campaign, ‘Yeh Dil Maange More,’ his followers are leaving no stone unturned to decode the message. While the details remain under wraps for now, people are flooding his Instagram with comments, each trying to crack the code and predict his next move. Curiosity is infectious, and it seems like everyone is eagerly awaiting the big reveal.
As his announcement continues to drive conversations on social media and in the offline world, the question looms large: With a tagline echoing Pepsi’s memorable slogan, “Yeh Dil Maange More”, – What will Anupam Mittal unveil next, and how will it reshape the entrepreneurial landscape?
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
