Brands
ANOR polishes a new era of modern luxury
MUMBAI: Luxury just found its new sparkle. ANOR, the homegrown name redefining India’s lab-grown diamond jewellery scene, is setting a new benchmark for modern indulgence, one that blends innovation with intimacy, and brilliance with meaning.
Founded by Bina Choksi, a fourth-generation diamantaire and self-taught designer, ANOR brings over 75 years of craftsmanship to a category once seen as accessible, now elevated to aspirational. Her creations, marked by architectural precision and soulful storytelling, capture personal milestones in pieces that radiate both artistry and emotion.
From statement necklaces to timeless bridal keepsakes, each ANOR jewel is hand-finished using ethically grown diamonds and gemstones. “Our clients come to ANOR not just for jewellery, but for an experience,” says Choksi. “They value craftsmanship that feels personal and pieces that hold as much emotion as brilliance.”
The brand’s latest jewel in the crown is its flagship boutique in South Extension I, New Delhi, a serene space that doubles as a private lounge for bridal collections. Designed around a hospitality-first philosophy, the store offers guests one-on-one interactions with jewellery specialists and Bina herself.
At the invite-only launch, India’s style elite praised ANOR’s bespoke service and quiet exclusivity, with some calling it “the Zoya of lab-grown diamonds” and “the Tiffany of the new era.”
With boutiques in New York, Mumbai and now Delhi, ANOR continues to shape the evolution of modern luxury, one shimmering, soulful creation at a time.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
